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  • news, work, writing

    Introducing… Turtlebird Books!

    November 19, 2021

    After more than a year and a half in planning and production, I’m very pleased to announce the official launch…

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  • Portfolio, work, writing

    Tutuka Website relaunch and rewrite

    January 4, 2021

    During 2020, I was brought on board by the good people at Tutuka, to help them plan and then execute…

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  • Boet Fighter, news, Portfolio, work

    Boet Fighter/KFC Collab wins Bronze at 2020 Loerie Awards in “Digital Apps/Games/Tools” Category

    December 1, 2020

    At the 2020 Loerie Awards in November, Boet Fighter’s collaboration with KFC South Africa/Ogilvy SA/Mindshare picked up a Bronze Award…

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  • Portfolio, work, writing

    Opel Grandland X Plug-in-Hybrid “Überzeugt selbstbewusst” TVC for McCann Germany

    October 1, 2020

    In 2020, I was contracted by McCann Frankfurt to write a TVC for the new Opel Grandland X Plug-in Hybrid,…

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  • Portfolio, work

    Hunter’s Dry new campaign line and concept: “Hold My Hunters”, for WPP Team Liquid South Africa

    August 1, 2020

    During 2019 and early 2020, I was brought onboard by WPP Team Liquid South Africa to work on the launch…

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  • Portfolio, work, writing

    Mazda CX-5 “This Feeling, But You Drive it” TVC/ATL Campaign, for Grey South Africa

    June 6, 2020

    Early in 2020, I conceptualised and wrote this new campaign for the Mazda CX-5, alongside Marais Janse van Rensburg, and…

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  • Boet Fighter, news, Portfolio, work

    Boet Fighter/KFC collab wins Silver and Bronze at 2020 Bookmark (Digital) Awards

    March 30, 2020

    At last night’s 2020 Bookmark Awards (South Africa’s benchmark awards ceremony for digital media, advertising and content), Boet Fighter’s collaboration…

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  • news, Portfolio, work, writing

    2019 HSBC Cape Town 7s digital/TTL/Radio Campaign a Blazing Success!

    March 5, 2020

    I headed up last year’s 7s campaign for the fifth time in seven* years, and it was bigger, better and…

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  • voice-overs, work, writing

    How to Get Started as a Voice-over Artist

    February 12, 2020

    It’s a question I get asked all the time. How did I get started as a VO artist? And, how…

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  • Boet Fighter, news, work, writing

    Boet Fighter launches on iStore! Takes number one mobile game spot! Sets new African record*!

    November 29, 2019

    This week (Nov 28, 2019), we successfully launched the first mobile port of the original PC version of Boet Fighter…

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  • Boet Fighter, news, Portfolio, voice-overs, work, writing

    Boet Fighter for PC (finally) launches on Steam! (Plus, Official Launch and Teaser Trailers)

    October 16, 2019

    After more than a year in development, Boet Fighter for PC finally launched this week on Steam. Priced at ZAR199,…

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  • Boet Fighter, voice-overs, writing

    SA Boet Hard Eddy Narrates a Game Drive (Parts 1 & 2)

    March 22, 2019

    A “new” video of an SA Boytjie narrating a game drive has been doing the rounds again. It’s actually Part…

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  • insight, Op-ed, work, writing

    How to work out what you should charge as a freelancer

    March 3, 2019

    First of all… Don’t be sorry. It’s okay to want to earn a decent living. You’re worth it. If you…

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  • Portfolio, work, writing

    “Raise Up the Streets” TVC featuring Kwesta, written for UrbanArt

    January 18, 2019

    This was a really enjoyable project to work on. I was asked by Marketing Exec Angie Daniel at footwear distributor…

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  • work

    Publicis Groupe Africa “Solar System” Group Structure Graphic Concept

    January 4, 2019

    I was pleased, during a recent visit to Publicis Groupe Africa‘s offices in Johannesburg, to notice that a group-structure infographic…

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  • Business Day's "Education" TV ad, written by Gord Laws
    Portfolio, work, writing

    Business Day “Understand Your Country” TVC Campaign, for OwenKessel

    December 19, 2018

    I’m exceedingly proud to have conceptualised and written these three TV ads for Business Day in 2013. Together with my…

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  • Portfolio, work

    Naming and branding Publicis Groupe Africa’s consolidated Activations division: “In Real Life” (IRL_)

    November 20, 2018

    This was quite an honour, and a fairly mammoth undertaking. I was tasked with naming and creating an identity for…

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  • Portfolio, work, writing

    #NotAskingForAnything campaign for Cipla

    October 19, 2018

    A campaign that I conceptualised, creative-directed, and wrote for Cipla’s CSI division – The Cipla Foundation – during 2016, whilst…

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  • Boet Fighter, work

    We accidentally “leaked” an early Boet Fighter proof-of-concept gameplay clip. It went insanely viral!

    September 1, 2018

    It wasn’t intended to ever face the public. Heck, it wasn’t even intended as an actual promo clip. But a…

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  • insight, Op-ed, work, writing

    Hiring Independent Advertising Specialists: Skip the Hive & Go Straight to the Honey!

    October 31, 2017

    Starting this article, I wanted to begin by saying that “specialised, experienced advertising/content consultants are the future”. But, in truth,…

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