After 13 years, I still get a real kick out of making work for The Springboks. SARU have been an amazing long-term client of mine since 2013. In that time, I’ve worked across numerous awesome properties; most notably the annual HSBC SVNS event. But, whenever the Boks are involved, it’s a special pleasure and a
During Q3 2024, I was brought on by Rapt Creative Agency to pitch on Discovery Medical Scheme’s Smart Plan portfolio. Paired up with my longtime preferred Senior AD/CD freelance partner, Candice McLeroth, we won the pitch and were brought back on to roll the campaign out, in time for the December festive season. I’m very
My long-time clients and friends at SA Rugby brought me back on as Consulting ECD (or “One-man Agency”) for another HSBC SVNS CPT event campaign (formerly known as “The HSBC Cape Town 7s”). I was responsible for conceptualising, writing and/or creative directing and managing all aspects of a full, end-to-end TTL campaign, spanning four months.
I’ve recently updated and redesigned my resumé. The last one was a little outdated and – if I’m honest – a little bit loud and busy, design-wise. Here’s the 2025 version. Please note that I have redacted a few personal details (my phone number, birthday, and the direct contacts of my references) for personal and
I’m very pleased to see it out in the world! It was a tricky one, with lots of “moving parts”. In March 2024, I was brought on board for a three-month stint with my good friends at McCann in Germany, to conceptualise and write a TVC campaign (with OOH/KV elements) for Alibaba.com and their official
I’m thrilled to have contributed to McCann Worldgroup’s recently announced win of Ferrero’s iconic Kinder and Tic Tac accounts. For more in-depth details, check out MediaNoise’s article here. The account encompasses the Middle East, Africa, Asia-Pacific, and European markets, so it’s a very exciting win! A few months ago, my awesome friends and frequent clients
It was great to be invited by the excellent folk at Ogilvy South Africa to contribute conceptual and copywriting services for the Vodacom account pitch earlier this year. News recently went out from both Vodacom and Ogilvy that the account had been awarded, and I was very happy to hear it. A pitch such as
In October 2021 I was asked to join global card-processing/fintech powerhouse, Paymentology, in the full-time role of Creative Director. My primary responsibility was to oversee all creative and brand aspects of a full, end-to-end brand launch, starting from zero. As well as the roll-out of the new brand across all comms and marketing channels. GOING
Many have been asking for it, since I left corporate/fintech to pursue more creative landscapes, as of June 2023, so, here it is! My resumé/CV for 2023. As with almost all creatives, keeping credentials up to date tends to take a back seat to doing actual work. But, this should give you a solid-enough picture
AKA “Boet Fighter: The Game: The Movie!” Boet Fighter was (well, technically still is) a video game, first and foremost. It also became a social media phenomenon in South Africa, and an often-imitated comedy brand unto itself. But mainly, it was a game (one that even broke an iStore record and won a Loerie and
A brand ambassador and content-creator collaboration campaign that went ballistically viral, garnering 24 million views (and counting) on Youtube, and remaining “evergreen” for years after. In 2021, I was contracted by UK/Portugal-based mobile video game company, Miniclip. The six-month consulting Creative Director position saw me working across a number of their flagship games – most
After more than a year and a half in planning and production, I’m very pleased to announce the official launch of my newly founded children’s book publishing company, Turtlebird Books. Our website is live at www.turtlebirdbooks.com, our first book – A Penguin Called Dave (and How the Day Was Saved), by Gord Laws, illustrated by
At the 2020 Loerie Awards in November, Boet Fighter’s collaboration with KFC South Africa/Ogilvy SA/Mindshare picked up a Bronze Award in the category; Digital Applications, Games and Interactive Tools. This follows the same campaign winning a Silver and Bronze at the Bookmark Awards earlier the same year. The awards were a recognition of our collaboration
In 2020, I was contracted by McCann Frankfurt to write a TVC for the new Opel Grandland X Plug-in Hybrid, alongside Donovan Bryan and the McCann/Opel Team in Germany. My first time writing in English intended to be translated into German, this was an interesting and enjoyable challenge. Once various script-angle options had been approved
Early in 2020, I conceptualised and wrote this new campaign for the Mazda CX-5, alongside Marais Janse van Rensburg, and the wonderful team at Grey South Africa… After my contracted period had ended, the Grey Team went on to produce these TVCs and OOH executions for two of the proposed story routes, in my absence.
During 2019 and early 2020, I was brought onboard by WPP Team Liquid South Africa to work on the launch of a ATL/TTL brand-refresh and new campaign positioning line for future Hunter’s Dry ads and campaigns. Alonside Felix Kessell, Khanya Sijaji, and the WPP team, I conceptualised and wrote the creative route and statement, “Hold
At last night’s 2020 Bookmark Awards (South Africa’s benchmark awards ceremony for digital media, advertising and content), Boet Fighter’s collaboration with KFC South Africa/Ogilvy SA/Mindshare picked up two awards; a Silver and a Bronze. The awards were a recognition of our collaboration to create custom Boet Fighter arcade machines for KFC’s stand at Comic Con
I headed up last year’s 7s campaign for the fifth time in seven* years, and it was bigger, better and more effective than ever! SARU are an ongoing – and favourite – client of mine. Each year (just about*) I have the honour of heading up the marketing campaign for the HSBC Cape Town Sevens
It’s a question I get asked all the time. How did I get started as a VO artist? And, how can others do the same? Well, let’s get you started, shall we… The voice-over industry. It’s one of those catch-22 vibes, where the more work you’ve done, the more work you tend to get. Which
During 2020, I was brought on board by the good people at Tutuka, to help them plan and then execute the copy for a brand-new website redesign, rebuild, rebrand and relaunch. The site is no longer live, as of December 2021, since the merging and rebranding of the company to Paymentology. I was brought on
This week (Nov 28, 2019), we successfully launched the first mobile port of the original PC version of Boet Fighter for iOS on the iStore. And it went brilliantly! We quickly shot to number one on the SA downloads chart, and would remain there for some weeks to come. The iOs mobile version, at the
After more than a year in development, Boet Fighter for PC finally launched this week on Steam. Priced at ZAR199, it’s on sale and, so far, selling well! We launched our officially teaser trailer (below) a few weeks ago, as well as put on an excellent launch event at The Nexus Hub in Randburg. Thanks
A “new” video of an SA Boytjie narrating a game drive has been doing the rounds again. It’s actually Part Two in a 2016 series where my alter ego, Hard Eddy, jols some schweet, kak-informative descriptions over a wildlife video shot by my charnas at PVR films… Sadly, these videos, which seem to go viral
First of all… Don’t be sorry. It’s okay to want to earn a decent living. You’re worth it. If you didn’t think you were, you would never have had the ovaries to make the daunting (and sometimes, frankly, terrifying) decision to leave the comfort of a cushy (if, possibly exploitative) job to begin with. And
This was a really enjoyable project to work on. I was asked by Marketing Exec Angie Daniel at footwear distributor Dangee|Carken to write the concept and voice-over script for a TVC, featuring South African hip hop icon, Kwesta, to announce the launch of his new signature sneaker. The brief allowed me to write in slam-poetry-meets-hip-hop
I was pleased, during a recent visit to Publicis Groupe Africa‘s offices in Johannesburg, to notice that a group-structure infographic – depicting the Group itself as the centre of a solar system, with its various divisions and companies within the Group orbiting around it – had popped up at various receptions and other places throughout
I’m exceedingly proud to have conceptualised and written this campaign, including three TV ads, for Business Day in 2013. Together with my partner at OwenKessel (now Leo Burnett), Beth Hughes (now Dessington), my ECD Don Bryan, Account Exec Kate Jager (now Hawkins), CD Mike Cook and the champs at Velocity Films, we made some work
This was quite an honour, and a fairly mammoth undertaking. I was tasked with naming and creating an identity for a new, consolidated activations division within Publicis Groupe Africa. The result?IRL_ (or, “In Real Life”) I have worked with and for several Publicis Groupe Africa companies over the last decade, both full-time (OwenKessel, LeoBurnett) and
A campaign that I conceptualised, creative-directed, and wrote for Cipla’s CSI division – The Cipla Foundation – during 2016, whilst working as Executive Creative Strategist at HoneyKome. Cipla is brand that really walk the walk when it comes to dedication to doing good. Their Foundation has several divisions, focusing on primary healthcare, distribution of medicine
It wasn’t intended to ever face the public. Heck, it wasn’t even intended as an actual promo clip. But a few hours later, the secret of our game was out, and getting tens of thousands of views… a day! Right at the very start of the (then secret) Boet Fighter project, in August 2018 or
