Hiring Independent Advertising Specialists: Skip the Hive & Go Straight to the Honey!

Starting this article, I wanted to begin by saying that “specialised, experienced advertising/content consultants are the future”. But, in truth, we’re already the solution, right now. When your business takes on a “traditional” or “big” agency, most of your marketing-spend essentially goes to keeping alive vast, complicated systems that exist purely to put distance, people,

He-man whooping Skeletor's ass

How to Rule at Creative Freelancing: 34 Hard-earned Tips

To hell with clickbait. This, right here, is an old-school, comprehensive, in-depth feature article, based on a whole bunch of hard-earned experience. SEO be damned. This is actually intended to benefit mankind. Going solo in the Creative Industries (advertising, editorial, TV production, web design, video editing, whatever) is a dream for many of us “creatives*”. Freedom from office hours, status

FHM Cover Carla La Reservee

FHM is Dead. Long Live FHM!

I suppose we all knew the day would come sooner or later. And by “we”, I don’t only mean the public, but also the staff at South Africa’s original and best-loved men’s entertainment magazine. Especially the ones who served long tenures there. Still, getting the call from my homeboy, FHM Editor Louis Raubenheimer, on Monday