After 13 years, I still get a real kick out of making work for The Springboks. SARU have been an amazing long-term client of mine since 2013. In that time, I’ve worked across numerous awesome properties; most notably the annual HSBC SVNS event. But, whenever the Boks are involved, it’s a special pleasure and a real privilege.

In this case, doubly so because of the quality of the opposition – the mighty All Blacks of New Zealand – and the unprecedented scope of the tour.

SARU approached me to write a series of radio ads to promote the tour. I called upon my friend and frequent collaborator on SARU audio projects, Myles MacDonald at HeyPapaLegend Studios, and we set to work creating a full set of ads promoting the nationwide tour itself, as well as the individual regional games.

SARU were so pleased with the full-length 90″ promo version of the radio ad, they decided to hand it to videographer Kirk Krotz to make a social video, which has been used extensively across the campaign so far.

Here are the main versions of the radio ads, including the various cutdowns, regional ads, and countdown timers…

Copywriting, Concept, Creative Direction & Project Management: Gord Laws
Audio Production: Myles MacDonald at HeyPapaLegend! Studios
Media Buying: Denver Apollo at Agency7
Client: Marlon Kruger at SA Rugby