I’m thrilled to have contributed to McCann Worldgroup’s recently announced win of Ferrero’s iconic Kinder and Tic Tac accounts. For more in-depth details, check out MediaNoise’s article here. The account encompasses the Middle East, Africa, Asia-Pacific, and European markets, so it’s a very exciting win! A few months ago, my awesome friends and frequent clients
It was great to be invited by the excellent folk at Ogilvy South Africa to contribute conceptual and copywriting services for the Vodacom account pitch earlier this year. News recently went out from both Vodacom and Ogilvy that the account had been awarded, and I was very happy to hear it. A pitch such as
After more than a year and a half in planning and production, I’m very pleased to announce the official launch of my newly founded children’s book publishing company, Turtlebird Books. Our website is live at www.turtlebirdbooks.com, our first book – A Penguin Called Dave (and How the Day Was Saved), by Gord Laws, illustrated by
At the 2020 Loerie Awards in November, Boet Fighter’s collaboration with KFC South Africa/Ogilvy SA/Mindshare picked up a Bronze Award in the category; Digital Applications, Games and Interactive Tools. This follows the same campaign winning a Silver and Bronze at the Bookmark Awards earlier the same year. The awards were a recognition of our collaboration
At last night’s 2020 Bookmark Awards (South Africa’s benchmark awards ceremony for digital media, advertising and content), Boet Fighter’s collaboration with KFC South Africa/Ogilvy SA/Mindshare picked up two awards; a Silver and a Bronze. The awards were a recognition of our collaboration to create custom Boet Fighter arcade machines for KFC’s stand at Comic Con
I headed up last year’s 7s campaign for the fifth time in seven* years, and it was bigger, better and more effective than ever! SARU are an ongoing – and favourite – client of mine. Each year (just about*) I have the honour of heading up the marketing campaign for the HSBC Cape Town Sevens
This week (Nov 28, 2019), we successfully launched the first mobile port of the original PC version of Boet Fighter for iOS on the iStore. And it went brilliantly! We quickly shot to number one on the SA downloads chart, and would remain there for some weeks to come. The iOs mobile version, at the
After more than a year in development, Boet Fighter for PC finally launched this week on Steam. Priced at ZAR199, it’s on sale and, so far, selling well! We launched our officially teaser trailer (below) a few weeks ago, as well as put on an excellent launch event at The Nexus Hub in Randburg. Thanks
The cool guys from The North South Podcast invited me to be an interview subject on their podcast. Never one to shy away from conversation, of course I said yes. If, for some reason, you’re interested in hearing me talk about me – a lot – this is the podcast for you! We got into
Meet “Braaian Webber”; a “schweet South African boytjie” of a braai, longing for the spark to be put back into his life. I had the pleasure of providing the voice of Braaian (who happens to sound a great deal like my youtube comedy character, Hard Eddy). It was a really fun voice-over, which allowed a bit
This proud announcement is actually five months overdue. But, in my defence, we have been busy. Which is a good thing. Despite the belated announcement on this, my own personal platform, I feel it’s certainly worth celebrating… Hailstorm is up and running. We’re officially open for business! At the end of 2014, my good friend, long-time
I’m very chuffed to report that the “Understand Your Country” three-TV-ad campaign that I wrote for Business Day during 2013 has been awarded a Silver Loerie at the 2014 Awards this weekend. The project was an (intensive) labour of love and I’m very fond of the ads. And, of the teams at Owen Kessel and Velocity Films that
After two great years working with the good people of OwenKessel, Creative Director and Head of Copy Gord Laws has decided to move on and pursue the life of a creative mercenary. He will now also cease to write in the third-person, for the remainder of this article at least… “Thank you, champions, for the
It’s an exciting time. I’m proud to announce that I have been signed as a voice artist with esteemed Cape Town voice agency, Tongue Twisters. Having moved to Cape Town this year with an even greater drive to keep on growing as a voice artist, and having been represented by a JHB-based agency for almost
I suppose we all knew the day would come sooner or later. And by “we”, I don’t only mean the public, but also the staff at South Africa’s original and best-loved men’s entertainment magazine. Especially the ones who served long tenures there. Still, getting the call from my homeboy, FHM Editor Louis Raubenheimer, on Monday
Adlip is a site that discusses and analyses the SA Advertising Industry. They interviewed me about my role at OwenKessel, our advertising partnership with FHM South Africa, my role at the magazine and the kind of work we’re excited about making. Watch the short interview here.
The annual Pica Awards (referred to, somewhat optimistically, by some, as “the Oscars of the SA Magazine Industry”) were held on November 14, 2013. I was very pleased to learn that I won first place in the “Best Health & Wellness feature” category for the “King of the Fat Guys” feature I wrote for Men’s
My very own website. It’s about time! Welcome to gordlaws.co.za, where you’ll find a (hopefully rapidly increasing) collection of my voice samples, creative writing, news, poems and musings on life. I hope you enjoy your stay. Please come again.
