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Why social media might be last thing you need right now
March 23, 2020You’d kinda expect it would be the opposite, right? While many of us are self-isolating – either out of choice…
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A Manatee Called Steve
March 19, 2020In a land knowns as Florida, Far, far away,There lived beasts of pleasure,Who chilled out the whole day.No one could…
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That Guy Over There
March 18, 2020I love to see my friends each day,And tell them all hello.I love to give them lots of hugs,I’m sad…
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2019 HSBC Cape Town 7s Campaign a Blazing Success!
March 5, 2020I headed up last year’s 7s campaign for the fifth time in seven* years, and it was bigger, better and…
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The People Who Forgot to Be Nice
February 22, 2020A poem I wrote because people on the Internet make me sad sometimes. UPDATE: This will soon be published as…
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How to Get Started as a Voice-over Artist
February 12, 2020It’s a question I get asked all the time. How did I get started as a VO artist? And, how…
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John the Horny Panda
March 31, 2019I’m so happy was able to find this old poem of mine. I wrote it in 2012 for an entertainment…
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SA Boet Hard Eddy Narrates a Game Drive (Parts 1 & 2)
March 22, 2019A “new” video of an SA Boytjie narrating a game drive has been doing the rounds again. It’s actually Part…
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How to work out what you should charge as a freelancer
March 3, 2019First of all… Don’t be sorry. It’s okay to want to earn a decent living. You’re worth it. If you…
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Business Day “Understand Your Country” TV-ad Campaign, written by Gord Laws
December 19, 2018I’m exceedingly proud to have conceptualised and written these three TV ads for Business Day in 2013. Together with my…
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Publicis Groupe “IRL_” Name and Brand Identity
November 20, 2018This was quite an honour, and a fairly mammoth undertaking. I was tasked with naming and creating an identity for…
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#NotAskingForAnything campaign for Cipla
October 19, 2018A campaign that I conceptualised, creative-directed, and wrote for Cipla’s CSI division – The Cipla Foundation – during 2016, whilst…
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Hiring Independent Advertising Specialists: Skip the Hive & Go Straight to the Honey!
October 31, 2017Starting this article, I wanted to begin by saying that “specialised, experienced advertising/content consultants are the future”. But, in truth,…
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Sportingbet “I Bet You Don’t Skip” Digital Campaign Wins 2017 Bookmark Award
February 28, 2017A Youtube preroll ad campaign (and a supporting TV ad), which I conceptualised, wrote and directed for Sportingbet, picked up…
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Why it’s Not OK to Post Upsetting Garbage on Facebook
February 3, 2016“It’s MY profile”, you say? “I’ll say what I want”, you say? No, it’s not. And no, you won’t. Because…
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Sportingbet “There’s No Better Feeling Than Being Right” TV Ad Campaign
August 24, 2015This month, Sportingbet South Africa released a series of TV commercials to be flighted across the Supersport channels. I’m very proud…
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My Guest Article at Regus Connect: “8 Little Things That Keep Clients Loving You”
June 18, 2015I was recently invited by UK-based freelance hub, Regus Connect, to write a guest article for their industry-related blog. They’d…
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Inside the Obese Mind: Anatomy of a Relapse
June 13, 2015I’m spreading Butro onto a corn cracker in rushed, trembling panic. It’s a finely poised balancing act. I have to…
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How to Rule at Creative Freelancing: 34 Hard-earned Tips
May 11, 2015To hell with clickbait. This, right here, is an old-school, comprehensive, in-depth feature article, based on a whole bunch of hard-earned…
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“Blitzbok Sevens Tournament” TV ad by Love Digital (written by, and starring, Gord Laws)
January 26, 2015When budget is limited and you need to make a TV ad for a beloved national team, there’s only one…