writing
Hiring Independent Advertising Specialists: Skip the Hive & Go Straight to the Honey!
Starting this article, I wanted to begin by saying that “specialised, experienced advertising/content consultants are the future”. But, in truth, we’re already the solution, right
Sportingbet “I Bet You Don’t Skip” Digital Campaign Wins 2017 Bookmark Award
A Youtube preroll ad campaign (and a supporting TV ad), which I conceptualised, wrote and directed for Sportingbet, picked up an award for “Innovative Use
Why it’s Not OK to Post Upsetting Garbage on Facebook
“It’s MY profile”, you say? “I’ll say what I want”, you say? No, it’s not. And no, you won’t. Because you’re in public. So have
“Blitzboks, South Africa’s #GotYourBack” Good-luck Video (by HoneyKome)
To wish the Springbok Sevens Team good luck as they embarked on the final few legs of the 2014/2015 HSBC World Sevens Series, SARU tasked
Sportingbet TV Ad Campaign, by Gord Laws (for HoneyKome Agency)
This month, Sportingbet South Africa released a series of TV commercials to be flighted across the Supersport channels. I’m very proud to have conceptualised and written
My Guest Article at Regus Connect: “8 Little Things That Keep Clients Loving You”
I was recently invited by UK-based freelance hub, Regus Connect, to write a guest article for their industry-related blog. They’d seen my recent “How To
Inside the Obese Mind: Anatomy of a Relapse
I’m spreading Butro onto a corn cracker in rushed, trembling panic. It’s a finely poised balancing act. I have to achieve a relatively even coverage
How to Rule at Creative Freelancing: 34 Hard-earned Tips
To hell with clickbait. This, right here, is an old-school, comprehensive, in-depth feature article, based on a whole bunch of hard-earned experience. SEO be damned. This
