Rugby’s Greatest Rivalry | Springboks vs All Blacks Tour | Radio & Video Campaign for SARU
After 13 years, I still get a real kick out of making work for The Springboks. SARU have been an amazing long-term client of mine since 2013. In that time, I’ve worked across numerous awesome properties; most notably the annual HSBC SVNS event. But, whenever the Boks are involved, it’s a special pleasure and a […]
Discovery Health “Because Life Happens” | Pitch Win & TTL Campaign Rollout (for Rapt Creative)
During Q3 2024, I was brought on by Rapt Creative Agency to pitch on Discovery Medical Scheme’s Smart Plan portfolio. Paired up with my longtime preferred Senior AD/CD freelance partner, Candice McLeroth, we won the pitch and were brought back on to roll the campaign out, in time for the December festive season. I’m very […]
“IT’S A WHOLE VIBE!” HSBC SVNS CAPE TOWN 2024 | FULL TTL CAMPAIGN FOR SARU
My long-time clients and friends at SA Rugby brought me back on as Consulting ECD (or “One-man Agency”) for another HSBC SVNS CPT event campaign (formerly known as “The HSBC Cape Town 7s”). I was responsible for conceptualising, writing and/or creative directing and managing all aspects of a full, end-to-end TTL campaign, spanning four months. […]
Gord Laws Resumé / CV (2025)
I’ve recently updated and redesigned my resumé. The last one was a little outdated and – if I’m honest – a little bit loud and busy, design-wise. Here’s the 2025 version. Please note that I have redacted a few personal details (my phone number, birthday, and the direct contacts of my references) for personal and […]
“Same Player, New Game” | Alibaba.com Olympic Sponsorship TVC/ATL Campaign (for McCann Germany)
I’m very pleased to see it out in the world! It was a tricky one, with lots of “moving parts”. In March 2024, I was brought on board for a three-month stint with my good friends at McCann in Germany, to conceptualise and write a TVC campaign (with OOH/KV elements) for Alibaba.com and their official […]
Kinder + Tic Tac (Ferrero) | McCann Worldgroup Pitch Win
I’m thrilled to have contributed to McCann Worldgroup’s recently announced win of Ferrero’s iconic Kinder and Tic Tac accounts. For more in-depth details, check out MediaNoise’s article here. The account encompasses the Middle East, Africa, Asia-Pacific, and European markets, so it’s a very exciting win! A few months ago, my awesome friends and frequent clients […]
Vodacom | Ogilvy South Africa Pitch Win
It was great to be invited by the excellent folk at Ogilvy South Africa to contribute conceptual and copywriting services for the Vodacom account pitch earlier this year. News recently went out from both Vodacom and Ogilvy that the account had been awarded, and I was very happy to hear it. A pitch such as […]
PAYMENTOLOGY | FULL BRAND RELAUNCH & CREATIVE DIRECTORSHIP (2021-23)
In October 2021 I was asked to join global card-processing/fintech powerhouse, Paymentology, in the full-time role of Creative Director. My primary responsibility was to oversee all creative and brand aspects of a full, end-to-end brand launch, starting from zero. As well as the roll-out of the new brand across all comms and marketing channels. GOING […]
Boet Fighter: ALL The Videos!
AKA “Boet Fighter: The Game: The Movie!” Boet Fighter was (well, technically still is) a video game, first and foremost. It also became a social media phenomenon in South Africa, and an often-imitated comedy brand unto itself. But mainly, it was a game (one that even broke an iStore record and won a Loerie and […]
Roberto Carlos Influencer Campaign for Miniclip/Mini Football (24 MILLION views!)
A brand ambassador and content-creator collaboration campaign that went ballistically viral, garnering 24 million views (and counting) on Youtube, and remaining “evergreen” for years after. In 2021, I was contracted by UK/Portugal-based mobile video game company, Miniclip. The six-month consulting Creative Director position saw me working across a number of their flagship games – most […]
Introducing… Turtlebird Books!
After more than a year and a half in planning and production, I’m very pleased to announce the official launch of my newly founded children’s book publishing company, Turtlebird Books. Our website is live at www.turtlebirdbooks.com, our first book – A Penguin Called Dave (and How the Day Was Saved), by Gord Laws, illustrated by […]
Boet Fighter/KFC Collab wins Bronze at 2020 Loerie Awards in “Digital Apps/Games/Tools” Category
At the 2020 Loerie Awards in November, Boet Fighter’s collaboration with KFC South Africa/Ogilvy SA/Mindshare picked up a Bronze Award in the category; Digital Applications, Games and Interactive Tools. This follows the same campaign winning a Silver and Bronze at the Bookmark Awards earlier the same year. The awards were a recognition of our collaboration […]
Opel Grandland X Plug-in-Hybrid “Überzeugt selbstbewusst” TVC for McCann Germany
In 2020, I was contracted by McCann Frankfurt to write a TVC for the new Opel Grandland X Plug-in Hybrid, alongside Donovan Bryan and the McCann/Opel Team in Germany. My first time writing in English intended to be translated into German, this was an interesting and enjoyable challenge. Once various script-angle options had been approved […]
Mazda CX-5 “This Feeling, But You Drive it” TVC/ATL Campaign, for Grey South Africa
Early in 2020, I conceptualised and wrote this new campaign for the Mazda CX-5, alongside Marais Janse van Rensburg, and the wonderful team at Grey South Africa… After my contracted period had ended, the Grey Team went on to produce these TVCs and OOH executions for two of the proposed story routes, in my absence. […]
Hunter’s Dry new campaign line and concept: “Hold My Hunters”, for WPP Team Liquid South Africa
During 2019 and early 2020, I was brought onboard by WPP Team Liquid South Africa to work on the launch of a ATL/TTL brand-refresh and new campaign positioning line for future Hunter’s Dry ads and campaigns. Alonside Felix Kessell, Khanya Sijaji, and the WPP team, I conceptualised and wrote the creative route and statement, “Hold […]
Boet Fighter/KFC collab wins Silver and Bronze at 2020 Bookmark (Digital) Awards
At last night’s 2020 Bookmark Awards (South Africa’s benchmark awards ceremony for digital media, advertising and content), Boet Fighter’s collaboration with KFC South Africa/Ogilvy SA/Mindshare picked up two awards; a Silver and a Bronze. The awards were a recognition of our collaboration to create custom Boet Fighter arcade machines for KFC’s stand at Comic Con […]
2019 HSBC Cape Town 7s digital/TTL/Radio Campaign a Blazing Success!
I headed up last year’s 7s campaign for the fifth time in seven* years, and it was bigger, better and more effective than ever! SARU are an ongoing – and favourite – client of mine. Each year (just about*) I have the honour of heading up the marketing campaign for the HSBC Cape Town Sevens […]
Tutuka website relaunch, rewrite and brand refresh
During 2020, I was brought on board by the good people at Tutuka, to help them plan and then execute the copy for a brand-new website redesign, rebuild, rebrand and relaunch. The site is no longer live, as of December 2021, since the merging and rebranding of the company to Paymentology. I was brought on […]
“Raise Up the Streets” TVC featuring Kwesta, written for UrbanArt
This was a really enjoyable project to work on. I was asked by Marketing Exec Angie Daniel at footwear distributor Dangee|Carken to write the concept and voice-over script for a TVC, featuring South African hip hop icon, Kwesta, to announce the launch of his new signature sneaker. The brief allowed me to write in slam-poetry-meets-hip-hop […]
Business Day “Understand Your Country” TVC (x3) and TTL Campaign, with OwenKessel
I’m exceedingly proud to have conceptualised and written this campaign, including three TV ads, for Business Day in 2013. Together with my partner at OwenKessel (now Leo Burnett), Beth Hughes (now Dessington), my ECD Don Bryan, Account Exec Kate Jager (now Hawkins), CD Mike Cook and the champs at Velocity Films, we made some work […]
Naming and branding Publicis Groupe Africa’s consolidated Activations division: “In Real Life” (IRL_)
This was quite an honour, and a fairly mammoth undertaking. I was tasked with naming and creating an identity for a new, consolidated activations division within Publicis Groupe Africa. The result?IRL_ (or, “In Real Life”) I have worked with and for several Publicis Groupe Africa companies over the last decade, both full-time (OwenKessel, LeoBurnett) and […]
#NotAskingForAnything campaign for Cipla
A campaign that I conceptualised, creative-directed, and wrote for Cipla’s CSI division – The Cipla Foundation – during 2016, whilst working as Executive Creative Strategist at HoneyKome. Cipla is brand that really walk the walk when it comes to dedication to doing good. Their Foundation has several divisions, focusing on primary healthcare, distribution of medicine […]
Simfy Africa: “Don’t Marry Your Music” brand Positioning, pay-off line, and copy-driven campaign
Before Spotify, before Apple Music, and even before Google Play (RIP), there was Simfy. Same idea, just a few years ahead of its time (circa 2012). Which would be its downfall, ironically. The idea was the same. Streaming music, on demand, with all the major labels on board. The brand had launched in certain European […]
“CT7 News” newsroom parody video for SA Rugby’s Cape Town 7s 2016 Campaign (written by & starring Gord Laws)
This was a lot of fun… with literally zero budget! We had a funny idea, so I wrote it, played all the characters, creative-directed it, and got it done! My long-time clients at SARU had brought me on to oversee the creative campaign for the 2016 Cape Town 7s event. At the time, I was […]
Our “Good Luck” Video from the Springboks to the 2016 SA Olympic Team Goes Seriously Viral!
A million views in five days! SA Rugby asked us to create a message from the Springboks to the 2016 SA Olympic Team, wishing them good luck and showing them that the Boks are 100% behind them. In less than a week, the video notched up seven figures’ worth of combined views, across several social […]
Gord Laws Radio Advertising Samples Collection (circa 2016)
A handy collection of just a few of the radio ads I’ve written over the years. Like many creatives who’ve been at it a while, I’m generally not great at archiving my work. But, in 2016 I threw this collection together on Soundcloud. It’s got some pieces I really like and I’m glad I have […]
iRock Radio Ads for DStv
This was a cool brief that let me use my background as a rapper and musician, and my love of rhyme, to make something fun for DSTV, for whom I did a lot of work in the early/mid 2010s. These aired in, I think, 2014 or so. iRock was a music festival in South Africa, […]
Sportingbet “I Bet You Don’t Skip” Digital Campaign Wins 2017 Bookmark Award
A Youtube preroll ad campaign (and a supporting TV ad), which I conceptualised, wrote and directed for Sportingbet, picked up an award for “Innovative Use of Media” at the 2017 Bookmarks. The campaign, executed in 2016 during my tenure as Executive Creative Strategist at HoneyKome, picked up a Bronze Award at the 2017 Bookmarks. The […]
Sportingbet “There’s No Better Feeling Than Being Right” TV Ad Campaign
This month, Sportingbet South Africa released a series of TV commercials to be flighted across the Supersport channels. I’m very proud to have conceptualised and written the ads, the campaign line and the strategy for HoneyKome, the agency for whom I work(ed) as Executive Creative Strategist (at the time of writing). The campaign has been in […]
Amstel Lager South African Return, Brand Relaunch and Social Media Launch
I’m really glad to have recently rediscovered some of this work on an old hard drive, even though I would love to have more of it on file. It was an account I worked on for three years, between 2011 and 2014, during my time at OwenKessel (later merged with LeoBurnett). In 2011, Amstel Lager […]