Hello there. I’m Gord.
I’m a creative director, brand strategist and conceptual copywriter. My background is in creative directing, copywriting, magazine-content planning, and feature writing. I’m also a professional voice-over artist, occasional screen actor, and event emcee. And, I’m a weekly guest presenter on Wednesday mornings, on CliffCentral.com‘s Gareth Cliff Morning Show.
I currently consult to a number of brands and ad agencies. Previously, I have worked as an Executive Creative Strategist at Honeykome, and a Creative Director at Leo Burnett, Owen Kessel and Video Swarm. I also co-own a radio-specific ad agency called Hailstorm, which is presently inactive, but still available if ever needed. From 2003 to 2010, during the brand’s prime, I was both Features Editor and Entertainment Editor at FHM Magazine South Africa.
I really love words. Saying them, writing them and crafting them. Using them to sell things, using them to help people, and using them to make people feel things.
In my spare time, I freestyle-rap over live drum n’ bass, draw cartoons, write poems and obsess over Manchester United.
I am a British Citizen, but also proud to have been born and raised in South Africa.
A Short History of Me
After studying Journalism (Midrand University) and Advertising (Vega), I spent eight years (2003 – 2010) as Features and Entertainment Editor at FHM Magazine during its heyday, where I played a key role in planning, creating, crafting and selling a few million magazines.
I also doubled as a brand-ambassador/superhero called “FHM’s Captain Beer”.
I won a dozen or so editorial awards during my time at FHM. I’ve since won a few more awards with some other print titles, including Men’s Health.
Then, for almost three years (2012-2014), I worked at advertising-agency Owen Kessel, initially as a Senior Writer.
Before we were both made Creative Directors, my Art-Director teammate Beth Dessington and I created a large volume of work together. I’m quite proud of it.
We even managed to win some awards here and there. Beth and I have both since moved on from the agency to become consultants, but we still like to collaborate as a team when get the chance.
During 2014, I worked as a freelance Content Consultant, advising a number of advertising, publishing, digital and video-production agencies by generating ideas, crafting brand-identities, executing content and strategising brand communications. Some of of the brands I worked on included The Springboks, Price Check, Primi Piatti, Vega, DStv, Cash Converters and Bettabets, among many others.
Today, I consult to a number of agencies and brands on brand strategy, creative ideation, creative direction and copywriting. My regular and recent clients include Leo Burnett, Publicis Machine, SA Rugby, Sportspodium, Brandnew Creative, Erinvale Estate Hotel, The Whistler Rum, and many others.
I also give occasional corporate seminars and workshops on improving presentation of work, the laddering of creative strategy, and proper writing-techniques for the corporate environment, as well as the odd lecture or graduation ceremony at Vega, where I am an Advisory Council member.
As a professional voice artist, I’m proud to be represented by Johannesburg agency, Owen S Management. I have voiced campaigns for many brands, including KFC, Subaru, Springbok Rugby, Old Mutual, Spur, DStv and literally too many more to mention (or even remember). I’ve done a bit of acting and comedy too.
I have a comedy channel on Youtube called “Hard Eddy’s Gaad to Laaf“, where I play Hard Eddy – a well-meaning, but idiotic Joburg “boet” from Fourways who issues “useful” life advice. Hard Eddy also occasionally delivers the “Fourways Report” on the Gareth Cliff Morning Show.
In 2014, I co-founded a radio-specific Advertising Agency called “Hailstorm: Radio-advertising Specialists” with my long-time friend and former FHM colleague, Louis Raubenheimer. We’re both passionate about the radio-advertising format. The business is currently inactive, but always in a ready state of standby.
In 2009/10 I lost 67kg. I still write and speak extensively on my lifelong struggles with weight.
I’m pathetically besotted with my two kitty cats, Blacky Chan and Fat One.
Thanks for stopping by,
Your pal, Gord Laws.
– 9x FHM Magazine Excellence Awards (2004 – 2008)
– Media 24 Excellence Award 2006 – Best Entertainment Feature- “Captain Beer’s Metal Adventure.”
– Media 24 Excellence Award 2007 – Best Entertainment Feature – “Captain Beer’s Oktoberfest Pilgrimage.”
– Media 24 Excellence Award 2008 – Proudly South Africa Award – “Around SA in a Day”
– PICA Award 2013 – Best in Category: Health & Wellness – “King of the Fat Guys” (Men’s Health)
– 3x Creative Circle Ad of the Month Awards (Radio) (2nds & 3rds) – Assorted radio adverts
– Creative Circle Ad of the Month Award (TV) (3rd) – Business Day “Understand Your Country, or Lose it”
– Creative Circle Ad of the Year Award (TV) (3rd) – Business Day “Understand Your Country, or Lose it”
– Sunday Times Orchid Award – Business Day “Understand Your Country, or Lose it”
– 2014 Cannes Lions – Shortlist – Business Day “Understand Your Country, or Lose it”
– 2014 Silver Loerie Award – Business Day “Understand Your Country, or Lose it”
– 2017 Bronze Bookmark Award – Sportingbet “Bet You He Doesn’t Skip” Youtube/TV Campaign