-
Boet Fighter: ALL The Videos!
May 23, 2023AKA “Boet Fighter: The Game: The Movie!” Boet Fighter was (well, technically still is) a video game, first and foremost….
-
Introducing… Turtlebird Books!
November 19, 2021After more than a year and a half in planning and production, I’m very pleased to announce the official launch…
-
Opel Grandland X Plug-in-Hybrid “Überzeugt selbstbewusst” TVC for McCann Germany
October 1, 2020In 2020, I was contracted by McCann Frankfurt to write a TVC for the new Opel Grandland X Plug-in Hybrid,…
-
Mazda CX-5 “This Feeling, But You Drive it” TVC/ATL Campaign, for Grey South Africa
September 7, 2020Early in 2020, I conceptualised and wrote this new campaign for the Mazda CX-5, alongside Marais Janse van Rensburg, and…
-
Why social media might be last thing you need right now
March 23, 2020You’d kinda expect it would be the opposite, right? While many of us are self-isolating – either out of choice…
-
That Guy Over There
March 18, 2020I love to see my friends each day,And tell them all hello.I love to give them lots of hugs,I’m sad…
-
2019 HSBC Cape Town 7s digital/TTL/Radio Campaign a Blazing Success!
March 5, 2020I headed up last year’s 7s campaign for the fifth time in seven* years, and it was bigger, better and…
-
The People Who Forgot to Be Nice
February 22, 2020A poem I wrote because people on the Internet make me sad sometimes. UPDATE: This will soon be published as…
-
How to Get Started as a Voice-over Artist
February 12, 2020It’s a question I get asked all the time. How did I get started as a VO artist? And, how…
-
Tutuka website relaunch, rewrite and brand refresh
January 3, 2020During 2020, I was brought on board by the good people at Tutuka, to help them plan and then execute…
-
Boet Fighter launches on iStore! Takes number one mobile game spot! Sets new African record*!
November 29, 2019This week (Nov 28, 2019), we successfully launched the first mobile port of the original PC version of Boet Fighter…
-
Boet Fighter for PC (finally) launches on Steam! (Plus, Official Launch and Teaser Trailers)
October 16, 2019After more than a year in development, Boet Fighter for PC finally launched this week on Steam. Priced at ZAR199,…
-
John the Horny Panda
March 31, 2019I’m so happy was able to find this old poem of mine. I wrote it in 2012 for an entertainment…
-
SA Boet Hard Eddy Narrates a Game Drive (Parts 1 & 2)
March 22, 2019A “new” video of an SA Boytjie narrating a game drive has been doing the rounds again. It’s actually Part…
-
How to work out what you should charge as a freelancer
March 3, 2019First of all… Don’t be sorry. It’s okay to want to earn a decent living. You’re worth it. If you…
-
“Raise Up the Streets” TVC featuring Kwesta, written for UrbanArt
January 18, 2019This was a really enjoyable project to work on. I was asked by Marketing Exec Angie Daniel at footwear distributor…
-
Business Day “Understand Your Country” TVC (x3) and TTL Campaign, with OwenKessel
December 19, 2018I’m exceedingly proud to have conceptualised and written this campaign, including three TV ads, for Business Day in 2013. Together…
-
#NotAskingForAnything campaign for Cipla
October 19, 2018A campaign that I conceptualised, creative-directed, and wrote for Cipla’s CSI division – The Cipla Foundation – during 2016, whilst…
-
Simfy Africa: “Don’t Marry Your Music” brand Positioning, pay-off line, and copy-driven campaign
June 8, 2018Before Spotify, before Apple Music, and even before Google Play (RIP), there was Simfy. Same idea, just a few years…
-
Hiring Independent Advertising Specialists: Skip the Hive & Go Straight to the Honey!
October 31, 2017Starting this article, I wanted to begin by saying that “specialised, experienced advertising/content consultants are the future”. But, in truth,…
-
Gord Laws Radio Advertising Samples Collection (circa 2016)
July 10, 2017A handy collection of just a few of the radio ads I’ve written over the years. Like many creatives who’ve…
-
iRock Radio Ads for DStv
May 29, 2017This was a cool brief that let me use my background as a rapper and musician, and my love of…
-
A Manatee Called Steve
March 19, 2017In a land knowns as Florida, Far, far away,There lived beasts of pleasure,Who chilled out the whole day.No one could…
-
Sportingbet “I Bet You Don’t Skip” Digital Campaign Wins 2017 Bookmark Award
February 28, 2017A Youtube preroll ad campaign (and a supporting TV ad), which I conceptualised, wrote and directed for Sportingbet, picked up…
-
Sportingbet “There’s No Better Feeling Than Being Right” TV Ad Campaign
August 24, 2015This month, Sportingbet South Africa released a series of TV commercials to be flighted across the Supersport channels. I’m very proud…
-
My Guest Article at Regus Connect: “8 Little Things That Keep Clients Loving You”
June 18, 2015I was recently invited by UK-based freelance hub, Regus Connect, to write a guest article for their industry-related blog. They’d…
-
Inside the Obese Mind: Anatomy of a Relapse
June 13, 2015I’m spreading Butro onto a corn cracker in rushed, trembling panic. It’s a finely poised balancing act. I have to…
-
How to Rule at Creative Freelancing: 34 Hard-earned Tips
May 11, 2015To hell with clickbait. This, right here, is an old-school, comprehensive, in-depth feature article, based on a whole bunch of hard-earned…
-
“Blitzbok Sevens Tournament” TV ad by Love Digital (written by, and starring, Gord Laws)
January 26, 2015When budget is limited and you need to make a TV ad for a beloved national team, there’s only one…
-
Tony the Pony from Benoni
September 24, 2014A poem I wrote back in 2012 about an heroic steed who fought for love and his beliefs against oppressive…