At last night’s 2020 Bookmark Awards (South Africa’s benchmark awards ceremony for digital media, advertising and content), Boet Fighter’s collaboration with KFC South Africa/Ogilvy SA/Mindshare picked up two awards; a Silver and a Bronze.
The awards were a recognition of our collaboration to create custom Boet Fighter arcade machines for KFC’s stand at Comic Con (of which they were the headline sponsor).
With visitors to ‘Con already clambering to get a chance to play Boet Fighter at our own stand before its impending release, we created custom additonal arcade machines for KFC’s stand, featuring a unique stage, complete with a a KFC outlet in the background, and Ogilvy’s “Super Sanders” Col. Sanders character cheering on.
Crowd response was great, as was that of our clients. Organic social engagement was generated. Brand-building was achieved. Rich brand experiences were had. And a jolly good time was had by all.
On behalf of the Boet Fighter Team, we’re very proud of this achievement and grateful to have been involved. And special thanks to Louis Du Pisani, who worked his derrière off on this one.
Boet Fighter is:
– Louis Du Pisani: Founder and Head of Art and Animation
– Gord Laws: Co-founder and Head of Writing and Voice
– Niekie van Niekerk: Co-founder and Head of Dev
– Steve Pinto: Executive Producer