This might be one of the most important books I’ve ever read. Turns out we (and I mean all of us) are wrong about just about everything. Especially matters of global scale. It’s in our nature. It’s in our culture. And it’s in our systems. To see things as they really are requires some learning
I headed up last year’s 7s campaign for the fifth time in seven* years, and it was bigger, better and more effective than ever! SARU are an ongoing – and favourite – client of mine. Each year (just about*) I have the honour of heading up the marketing campaign for the HSBC Cape Town Sevens
A poem I wrote because people on the Internet make me sad sometimes. UPDATE: This will soon be published as an illustrated children’s book, under my new publishing company, Turtlebird Books. Keep an eye out for that. Thanks to everyone who demanded I finally get around to it! There once were some people, Who were
It’s a question I get asked all the time. How did I get started as a VO artist? And, how can others do the same? Well, let’s get you started, shall we… The voice-over industry. It’s one of those catch-22 vibes, where the more work you’ve done, the more work you tend to get. Which
During 2020, I was brought on board by the good people at Tutuka, to help them plan and then execute the copy for a brand-new website redesign, rebuild, rebrand and relaunch. The site is no longer live, as of December 2021, since the merging and rebranding of the company to Paymentology. I was brought on
This week (Nov 28, 2019), we successfully launched the first mobile port of the original PC version of Boet Fighter for iOS on the iStore. And it went brilliantly! We quickly shot to number one on the SA downloads chart, and would remain there for some weeks to come. The iOs mobile version, at the
After more than a year in development, Boet Fighter for PC finally launched this week on Steam. Priced at ZAR199, it’s on sale and, so far, selling well! We launched our officially teaser trailer (below) a few weeks ago, as well as put on an excellent launch event at The Nexus Hub in Randburg. Thanks
My long-time homies over at LW Mag made me an offer I couldn’t refuse: review the brand new Mortal Kombat 11 game, and they’d hook me up a free copy. Truth be told, I’d have happily reviewed it for free. Such is the level of my Mortal Kombat nerdery. This also means, though, that my
This was fun. I let all the voices in my head have an argument about whether I’m any good as a voice artist. The result? Inconclusive… You decide. Actually, this is far from all the voices I can do, but we only had so much time during my portfolio-update recording session I did when I
There were some hysterics on the show this week. Also, it turns out, the name of our currency is actually pronounced “Ront”, which is a little depressing… Check out this Wednesday’s episode of the Gareth Cliff Showon CliffCentral, where we discussed South Africa’s move from the British Pound’s Imperial currency system, to the decimal-based Rand,
A simple series of little doodles I very quickly sketched in my notepad during a long and not terribly interesting meeting some time last year (2018). I didn’t think all that much of them, except that it was a fun way to pass a few minutes. But, when I posted a pic on my Instagram,
I’m so happy was able to find this old poem of mine. I wrote it in 2012 for an entertainment website I used to co-author with my buddy Dale. A few years ago, though, the hosting lapsed and the backups were lost, along with a bunch of my favourite poems. I managed to find this
This was such a pleasure to work on. It’s not every day as a voice artist that you get to work on something which lets you be silly and play around like a kid. Growing up, I always wanted to voice cartoons, and any time I get the chance, I really enjoy it. That’s why
A “new” video of an SA Boytjie narrating a game drive has been doing the rounds again. It’s actually Part Two in a 2016 series where my alter ego, Hard Eddy, jols some schweet, kak-informative descriptions over a wildlife video shot by my charnas at PVR films… Sadly, these videos, which seem to go viral
Ho. Lee. Shit. I loved this movie. Let’s just clarify that upfront. That said, it’s a manga adaptation, and it’s pretty damn over-the-top, so it’s never going to be everyone’s cup of tea. But it certainly was mine. A sci-fi/CGI/superhero/manga mashup unlike anything I have ever seen. A total mindtrip. Utterly gorgeous to look at.
The cool guys from The North South Podcast invited me to be an interview subject on their podcast. Never one to shy away from conversation, of course I said yes. If, for some reason, you’re interested in hearing me talk about me – a lot – this is the podcast for you! We got into
It feels like there was a lot of hype around this one. According to some, this has something to do with a female protagonist, and something else about a “feminist agenda” in Hollywood, and blah, blah, blah. Yawn. Like Black Panther (which was just a very good movie), this was either going to be good
This morning’s episode of the Gareth Cliff Show was an especially funny one (if I may say so myself). As usual, we got into the stuff that really matters. Like, R Kelly’s “black room”, fat people on aeroplanes, how birds have one all-purpose sewage tube, and why some people are blessed with more handsomeness than
First of all… Don’t be sorry. It’s okay to want to earn a decent living. You’re worth it. If you didn’t think you were, you would never have had the ovaries to make the daunting (and sometimes, frankly, terrifying) decision to leave the comfort of a cushy (if, possibly exploitative) job to begin with. And
This was a really enjoyable project to work on. I was asked by Marketing Exec Angie Daniel at footwear distributor Dangee|Carken to write the concept and voice-over script for a TVC, featuring South African hip hop icon, Kwesta, to announce the launch of his new signature sneaker. The brief allowed me to write in slam-poetry-meets-hip-hop
I was pleased, during a recent visit to Publicis Groupe Africa‘s offices in Johannesburg, to notice that a group-structure infographic – depicting the Group itself as the centre of a solar system, with its various divisions and companies within the Group orbiting around it – had popped up at various receptions and other places throughout
I’m exceedingly proud to have conceptualised and written this campaign, including three TV ads, for Business Day in 2013. Together with my partner at OwenKessel (now Leo Burnett), Beth Hughes (now Dessington), my ECD Don Bryan, Account Exec Kate Jager (now Hawkins), CD Mike Cook and the champs at Velocity Films, we made some work
This was quite an honour, and a fairly mammoth undertaking. I was tasked with naming and creating an identity for a new, consolidated activations division within Publicis Groupe Africa. The result?IRL_ (or, “In Real Life”) I have worked with and for several Publicis Groupe Africa companies over the last decade, both full-time (OwenKessel, LeoBurnett) and
A campaign that I conceptualised, creative-directed, and wrote for Cipla’s CSI division – The Cipla Foundation – during 2016, whilst working as Executive Creative Strategist at HoneyKome. Cipla is brand that really walk the walk when it comes to dedication to doing good. Their Foundation has several divisions, focusing on primary healthcare, distribution of medicine
It wasn’t intended to ever face the public. Heck, it wasn’t even intended as an actual promo clip. But a few hours later, the secret of our game was out, and getting tens of thousands of views… a day! Right at the very start of the (then secret) Boet Fighter project, in August 2018 or
Before Spotify, before Apple Music, and even before Google Play (RIP), there was Simfy. Same idea, just a few years ahead of its time (circa 2012). Which would be its downfall, ironically. The idea was the same. Streaming music, on demand, with all the major labels on board. The brand had launched in certain European
This was a lot of fun… with literally zero budget! We had a funny idea, so I wrote it, played all the characters, creative-directed it, and got it done! My long-time clients at SARU had brought me on to oversee the creative campaign for the 2016 Cape Town 7s event. At the time, I was
An essential account of humanity, our origins, and how all that we take for granted came to be the way that it is. Some non-fiction titles should be required reading. Whether that’s as part of some kind of educational curriculum, or simply as an element of a person’s life-journey towards becoming more informed about things
Starting this article, I wanted to begin by saying that “specialised, experienced advertising/content consultants are the future”. But, in truth, we’re already the solution, right now. When your business takes on a “traditional” or “big” agency, most of your marketing-spend essentially goes to keeping alive vast, complicated systems that exist purely to put distance, people,
A million views in five days! SA Rugby asked us to create a message from the Springboks to the 2016 SA Olympic Team, wishing them good luck and showing them that the Boks are 100% behind them. In less than a week, the video notched up seven figures’ worth of combined views, across several social
