5 Simple Social Media Truths Brands Need to Understand
1. It’s not that complicated Just people, being social, using new-fangled media. 2. No one wants to be friends with margerine 3. Your audience can now speak back Handy if you’re looking to facilitate client service and customer feedback. Potentially fatal if you’re making bold statements without any thought… 4. There is always an emotional
8 Sacred Laws for Winning at Professional Creativity
1. Do Simple Well 2. Watch Cool Shit 3. Follow Your Field 4. Learn Every Single Day 5. Have a Massive Jol 6. Have Each Other’s Backs 7. Do it. Then Worry About it. 8. Hear Your Co-workers Bonus tip: 9. Be Nice to the IT Guys
Why an Angry Rant Almost Never Gets Your Point Across
Makes people feel like they’re being shouted at They become automatically defensive Arguments quickly become about “being right” and not about sharing viewpoints. Rather, try the empathic approach to the same thing you think is unacceptable “There’s something that really bothers me. And, you might now even be aware of it, because of a few
Why So Many Agencies’ Branded Social Media Falls Flat on its Face
Agencies Still See it like an add-on Clients still see it as an afterthought Junior copywriters are lumped with it at the last second (which explains the Bic fiasco – s0me poor baby copywriter got fired for that, but why are people friends with Bic to begin with) It’s treated like a print ad… …with
How Being Crap at Email Ruins Your Working Life (and Everyone Else’s)
I’m starting a new job, in Feb. Well, an old job that I’m doing again. Well, no. More like a promotion/re-employment at a company I’ve worked (on and off for) for a couple of years. Anyways, I’ll be “back” more than I will be “new”. Since I’ve been gone, I’ve noticed that different organisations have
The One Thing That Irredeemably Butchered the Star Wars Prequels
I’ve realised what killed the Star Wars Prequels. I just watched Star Wars II: Attack of the Clones. With the romance of Star Wars successfully rekindled by The Force Awakens, In wanted to brush up with the Prequel Trilogy. I was a MASSIVE fan of Star Wars as a kid. Into all the canon and
The Two Most Important Thing I’ve learned as a Creative Freelancer
If there are two very important things I can pass onto Creative Professionals – especially those wanting to freelance/consult, or run their own businesses – then there, are they… 1. Charge what you believe you are worth and not a penny less. Even if you think a client might find it high, or even not
“Nuts” (Highly Immature) Cartoon Collection
Remember to include balls of the feet
Meaningless Marketing Words that Super-Average People Love
Edgy Out of the box Dynamic Engaging Funky Synergy Bespoke Gurus, Ninjas and Mavens Blue-sky Thinking Golden Thread Amplify Organic Viral Granular Buzz On their radar Into their world Honorable mentions: ROI Sticky Disruptive Innovative Nuff Said Quirky Cross-pollination Massage Relook Oversight (as verb) Human need Intrinsics Gatekeepers Custodian “Authentic” anything (especially “design”) Onboarding Divide
It’s time to stop using these played-out words
fierce, brave, this!, so true, Explain how cliche kills meaning Devine. Stunning. Gorj. To die for. amazeballs. Awesome sauce.