1. It’s not that complicated
Just people, being social, using new-fangled media.
2. No one wants to be friends with margerine
3. Your audience can now speak back
Handy if you’re looking to facilitate client service and customer feedback. Potentially fatal if you’re making bold statements without any thought…
4. There is always an emotional territory around any brand, somewhere
If people are buying it, there’s a need (or a want) for it. If there’s that, there’s an emotional space to add content to and
5. Just being there is not good enough. You have to bring something to the party
It’s not a billboard or a print ad that just sits there with it’s hand up, like that boring kid at school that would almost dislocate his or her arm any time the teacher asked a question… Think of it like a house party.