Agencies Still See it like an add-on
Clients still see it as an afterthought
Junior copywriters are lumped with it at the last second
(which explains the Bic fiasco – s0me poor baby copywriter got fired for that, but why are people friends with Bic to begin with)
It’s treated like a print ad…
…with an awful, contrived question attached
Social media is not an opt-in channel. People don’t like ads.
Bought-reach buys reach, but not interaction (so, it completely misses the point)
Agencies create ads, not personalities