Mazda CX-5 "This Feeling, But You Drive it" TVC/ATL Campaign, for Grey South Africa

Mazda CX-5 “This Feeling, But You Drive it” TVC/ATL Campaign, for Grey South Africa

by Gord · Portfolio, work, writing · 07 Sep 2020

Early in 2020, I conceptualised and wrote this new campaign for the Mazda CX-5, alongside Marais Janse van Rensburg, and the wonderful team at Grey South Africa…

“The Ballerina” TVC and billboard for the Mazda CX-5

Mazda CX-5 TVC for Grey South Africa

After my contracted period had ended, the Grey Team went on to produce these TVCs and OOH executions for two of the proposed story routes, in my absence. I’m so pleased with the job they – and the great client team at Mazda – did, in seeing the vision through and executing it so elegantly.

Well done, and thank you, to Marais Janse Van Rensburg, Frank Luckin, Joanna Court, Glenn Jeffery, Brett David, and all of the great Team at Grey SA and Mazda for their hard work and attention to detail in bringing this idea to life. And, to all at production company Team Best, for making it look lovely.

Thanks also to Marilyn Houston, Loice Taremeredzwa, Felix Kessel and anyone and everyone on the long list of great people I may have forgotten to mention (apologies).

It’s always such a pleasure working with Grey and WPP Team Liquid. Really great people at a really great agency.

by Gord

Gord Laws is a South African/British freelance Creative Consultant; advising a number of brands and advertising agencies on "big idea" conceptualisation, creative direction and copywriting, as well as brand strategy, positioning, content planning, and presentation-building. His background is in advertising and journalism, and he's won some awards in both. He's also a professional voice-over artist, Wednesday morning co-host of The Gareth Cliff Show, Co-creator and Head of Story and Voice at Boet Fighter, and person who feels awkward writing in the third-person.