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  • Portfolio, work, writing

    Mazda CX-5 “This Feeling, But You Drive it” TVC/ATL Campaign, for Grey South Africa

    June 6, 2020

    Early in 2020, I conceptualised and wrote this new campaign for the Mazda CX-5, alongside Marais Janse van Rensburg, and…

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  • Portfolio, work

    Naming and branding Publicis Groupe Africa’s consolidated Activations division: “In Real Life” (IRL_)

    November 20, 2018

    This was quite an honour, and a fairly mammoth undertaking. I was tasked with naming and creating an identity for…

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  • Portfolio, work, writing

    Gord Laws Radio Advertising Samples Collection (circa 2016)

    July 10, 2017

    A handy collection of just a few of the radio ads I’ve written over the years. Like many creatives who’ve…

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  • Portfolio, work, writing

    Sportingbet “I Bet You Don’t Skip” Digital Campaign Wins 2017 Bookmark Award

    February 28, 2017

    A Youtube preroll ad campaign (and a supporting TV ad), which I conceptualised, wrote and directed for Sportingbet, picked up…

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