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  • Portfolio, work, writing

    Tutuka Website relaunch and rewrite

    January 4, 2021

    During 2020, I was brought on board by the good people at Tutuka, to help them plan and then execute…

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  • Boet Fighter, news, Portfolio, work

    Boet Fighter/KFC Collab wins Bronze at 2020 Loerie Awards in “Digital Apps/Games/Tools” Category

    December 1, 2020

    At the 2020 Loerie Awards in November, Boet Fighter’s collaboration with KFC South Africa/Ogilvy SA/Mindshare picked up a Bronze Award…

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  • Portfolio, work, writing

    Opel Grandland X Plug-in-Hybrid “Überzeugt selbstbewusst” TVC for McCann Germany

    October 1, 2020

    In 2020, I was contracted by McCann Frankfurt to write a TVC for the new Opel Grandland X Plug-in Hybrid,…

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  • Portfolio, work

    Hunter’s Dry new campaign line and concept: “Hold My Hunters”, for WPP Team Liquid South Africa

    August 1, 2020

    During 2019 and early 2020, I was brought onboard by WPP Team Liquid South Africa to work on the launch…

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  • Portfolio, work, writing

    Mazda CX-5 “This Feeling, But You Drive it” TVC/ATL Campaign, for Grey South Africa

    June 6, 2020

    Early in 2020, I conceptualised and wrote this new campaign for the Mazda CX-5, alongside Marais Janse van Rensburg, and…

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  • Boet Fighter, news, Portfolio, work

    Boet Fighter/KFC collab wins Silver and Bronze at 2020 Bookmark (Digital) Awards

    March 30, 2020

    At last night’s 2020 Bookmark Awards (South Africa’s benchmark awards ceremony for digital media, advertising and content), Boet Fighter’s collaboration…

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  • news, Portfolio, work, writing

    2019 HSBC Cape Town 7s digital/TTL/Radio Campaign a Blazing Success!

    March 5, 2020

    I headed up last year’s 7s campaign for the fifth time in seven* years, and it was bigger, better and…

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  • insight, Op-ed, work, writing

    How to work out what you should charge as a freelancer

    March 3, 2019

    First of all… Don’t be sorry. It’s okay to want to earn a decent living. You’re worth it. If you…

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  • Portfolio, work, writing

    “Raise Up the Streets” TVC featuring Kwesta, written for UrbanArt

    January 18, 2019

    This was a really enjoyable project to work on. I was asked by Marketing Exec Angie Daniel at footwear distributor…

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  • Business Day's "Education" TV ad, written by Gord Laws
    Portfolio, work, writing

    Business Day “Understand Your Country” TVC Campaign, for OwenKessel

    December 19, 2018

    I’m exceedingly proud to have conceptualised and written these three TV ads for Business Day in 2013. Together with my…

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  • Portfolio, work, writing

    #NotAskingForAnything campaign for Cipla

    October 19, 2018

    A campaign that I conceptualised, creative-directed, and wrote for Cipla’s CSI division – The Cipla Foundation – during 2016, whilst…

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  • insight, Op-ed, work, writing

    Hiring Independent Advertising Specialists: Skip the Hive & Go Straight to the Honey!

    October 31, 2017

    Starting this article, I wanted to begin by saying that “specialised, experienced advertising/content consultants are the future”. But, in truth,…

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  • Portfolio, work

    Our “Good Luck” Video from the Springboks to the 2016 SA Olympic Team Goes Seriously Viral!

    August 1, 2017

    A million views in five days! SA Rugby asked us to create a message from the Springboks to the 2016…

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  • Portfolio, work, writing

    Gord Laws Radio Advertising Samples Collection (circa 2016)

    July 10, 2017

    A handy collection of just a few of the radio ads I’ve written over the years. Like many creatives who’ve…

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  • Portfolio, work, writing

    Sportingbet “I Bet You Don’t Skip” Digital Campaign Wins 2017 Bookmark Award

    February 28, 2017

    A Youtube preroll ad campaign (and a supporting TV ad), which I conceptualised, wrote and directed for Sportingbet, picked up…

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  • Portfolio, voice-overs, work, writing

    Sportingbet “There’s No Better Feeling Than Being Right” TV Ad Campaign

    August 24, 2015

    This month, Sportingbet South Africa released a series of TV commercials to be flighted across the Supersport channels. I’m very proud…

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  • Screenshot of Regus connect Website with Freelance Blog by Gord Laws
    insight, Op-ed, work, writing

    My Guest Article at Regus Connect: “8 Little Things That Keep Clients Loving You”

    June 18, 2015

    I was recently invited by UK-based freelance hub, Regus Connect, to write a guest article for their industry-related blog. They’d…

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  • He-man whooping Skeletor's ass
    insight, Op-ed, work, writing

    How to Rule at Creative Freelancing: 34 Hard-earned Tips

    May 11, 2015

    To hell with clickbait. This, right here, is an old-school, comprehensive, in-depth feature article, based on a whole bunch of hard-earned…

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  • Hailstorm Radio-advertising Specialists
    news, voice-overs, work

    Hailstorm Radio Advertising Specialists: we are live!

    May 11, 2015

    This proud announcement is actually five months overdue. But, in my defence, we have been busy. Which is a good…

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  • Silver Loerie Award: We Got One.
    news, Portfolio, work, writing

    Business Day “Understand Your Country (Or Lose It)” Campaign Wins 2014 Silver Loerie

    September 23, 2014

    I’m very chuffed to report that the “Understand Your Country” three-TV-ad campaign that I wrote for Business Day during 2013 has been…

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