Browsing Tag

advertising

Pooh, bees, hive and honey 0

Hiring Independent Advertising Specialists: Skip the Hive & Go Straight to the Honey!

Starting this article, I wanted to begin by saying that “specialised, experienced advertising/content consultants are the future”. But, in truth, we’re already the solution, right

October 31, 2017 opinion, work, writing
Springboks Olympic Good Luck Video 0

Our “Good Luck” Video from the Springboks to the 2016 SA Olympic Team Goes Seriously Viral!

A million views in five days! SA Rugby asked us to create a message from the Springboks to the 2016 SA Olympic Team, wishing them

August 01, 2017 work
Screen Shot 2017-10-31 at 4.51.55 PM 0

Sportingbet “I Bet You Don’t Skip” Digital Campaign Wins 2017 Bookmark Award

A Youtube preroll ad campaign (and a supporting TV ad), which I conceptualised, wrote and directed for Sportingbet, picked up an award for “Innovative Use

February 28, 2017 news, writing
Sportingbet TVC 1

Sportingbet TV Ad Campaign, by Gord Laws (for HoneyKome Agency)

This month, Sportingbet South Africa released a series of TV commercials to be flighted across the Supersport channels. I’m very proud to have conceptualised and written

August 24, 2015 news, voice-overs, work, writing
Screenshot of Regus connect Website with Freelance Blog by Gord Laws 0

My Guest Article at Regus Connect: “8 Little Things That Keep Clients Loving You”

I was recently invited by UK-based freelance hub, Regus Connect, to write a guest article for their industry-related blog. They’d seen my recent “How To

June 18, 2015 news, writing
He-man whooping Skeletor's ass 0

How to Rule at Creative Freelancing: 34 Hard-earned Tips

To hell with clickbait. This, right here, is an old-school, comprehensive, in-depth feature article, based on a whole bunch of hard-earned experience. SEO be damned. This

May 11, 2015 opinion, writing
Hailstorm Radio-advertising Specialists 0

Hailstorm Radio Advertising Specialists: we are live!

This proud announcement is actually five months overdue. But, in my defence, we have been busy. Which is a good thing. Despite the belated announcement

May 11, 2015 news, voice-overs
Silver Loerie Award: We Got One. 0

Business Day “Understand Your Country (Or Lose It)” Campaign Nabs 2014 Silver Loerie

I’m very chuffed to report that the “Understand Your Country” three-TV-ad campaign that I wrote for Business Day during 2013 has been awarded a Silver Loerie at

September 23, 2014 news, writing
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