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Tutuka Website relaunch and rewrite
January 4, 2021During 2020, I was brought on board by the good people at Tutuka, to help them plan and then execute…
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Boet Fighter/KFC Collab wins Bronze at 2020 Loerie Awards in “Digital Apps/Games/Tools” Category
December 1, 2020At the 2020 Loerie Awards in November, Boet Fighter’s collaboration with KFC South Africa/Ogilvy SA/Mindshare picked up a Bronze Award…
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Opel Grandland X Plug-in-Hybrid “Überzeugt selbstbewusst” TVC for McCann Germany
October 1, 2020In 2020, I was contracted by McCann Frankfurt to write a TVC for the new Opel Grandland X Plug-in Hybrid,…
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Hunter’s Dry new campaign line and concept: “Hold My Hunters”, for WPP Team Liquid South Africa
August 1, 2020During 2019 and early 2020, I was brought onboard by WPP Team Liquid South Africa to work on the launch…
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Mazda CX-5 “This Feeling, But You Drive it” TVC/ATL Campaign, for Grey South Africa
June 6, 2020Early in 2020, I conceptualised and wrote this new campaign for the Mazda CX-5, alongside Marais Janse van Rensburg, and…
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Boet Fighter/KFC collab wins Silver and Bronze at 2020 Bookmark (Digital) Awards
March 30, 2020At last night’s 2020 Bookmark Awards (South Africa’s benchmark awards ceremony for digital media, advertising and content), Boet Fighter’s collaboration…
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2019 HSBC Cape Town 7s digital/TTL/Radio Campaign a Blazing Success!
March 5, 2020I headed up last year’s 7s campaign for the fifth time in seven* years, and it was bigger, better and…
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How to work out what you should charge as a freelancer
March 3, 2019First of all… Don’t be sorry. It’s okay to want to earn a decent living. You’re worth it. If you…
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“Raise Up the Streets” TVC featuring Kwesta, written for UrbanArt
January 18, 2019This was a really enjoyable project to work on. I was asked by Marketing Exec Angie Daniel at footwear distributor…
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Business Day “Understand Your Country” TVC Campaign, for OwenKessel
December 19, 2018I’m exceedingly proud to have conceptualised and written these three TV ads for Business Day in 2013. Together with my…
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#NotAskingForAnything campaign for Cipla
October 19, 2018A campaign that I conceptualised, creative-directed, and wrote for Cipla’s CSI division – The Cipla Foundation – during 2016, whilst…
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Hiring Independent Advertising Specialists: Skip the Hive & Go Straight to the Honey!
October 31, 2017Starting this article, I wanted to begin by saying that “specialised, experienced advertising/content consultants are the future”. But, in truth,…
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Our “Good Luck” Video from the Springboks to the 2016 SA Olympic Team Goes Seriously Viral!
August 1, 2017A million views in five days! SA Rugby asked us to create a message from the Springboks to the 2016…
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Gord Laws Radio Advertising Samples Collection (circa 2016)
July 10, 2017A handy collection of just a few of the radio ads I’ve written over the years. Like many creatives who’ve…
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Sportingbet “I Bet You Don’t Skip” Digital Campaign Wins 2017 Bookmark Award
February 28, 2017A Youtube preroll ad campaign (and a supporting TV ad), which I conceptualised, wrote and directed for Sportingbet, picked up…
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Sportingbet “There’s No Better Feeling Than Being Right” TV Ad Campaign
August 24, 2015This month, Sportingbet South Africa released a series of TV commercials to be flighted across the Supersport channels. I’m very proud…
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My Guest Article at Regus Connect: “8 Little Things That Keep Clients Loving You”
June 18, 2015I was recently invited by UK-based freelance hub, Regus Connect, to write a guest article for their industry-related blog. They’d…
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How to Rule at Creative Freelancing: 34 Hard-earned Tips
May 11, 2015To hell with clickbait. This, right here, is an old-school, comprehensive, in-depth feature article, based on a whole bunch of hard-earned…
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Hailstorm Radio Advertising Specialists: we are live!
May 11, 2015This proud announcement is actually five months overdue. But, in my defence, we have been busy. Which is a good…
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Business Day “Understand Your Country (Or Lose It)” Campaign Wins 2014 Silver Loerie
September 23, 2014I’m very chuffed to report that the “Understand Your Country” three-TV-ad campaign that I wrote for Business Day during 2013 has been…