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Discovery Health “Because Life Happens” | Pitch Win & TTL Campaign Rollout (for Rapt Creative)
May 20, 2025During Q3 2024, I was brought on by Rapt Creative Agency to pitch on Discovery Medical Scheme’s Smart Plan portfolio….
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“IT’S A WHOLE VIBE!” HSBC SVNS CAPE TOWN 2024 | FULL TTL CAMPAIGN FOR SARU
January 9, 2025My long-time clients and friends at SA Rugby brought me back on as Consulting ECD (or “One-man Agency”) for another…
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Gord Laws Resumé / CV (2025)
January 1, 2025I’ve recently updated and redesigned my resumé. The last one was a little outdated and – if I’m honest –…
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“Same Player, New Game” | Alibaba.com Olympic Sponsorship TVC/ATL Campaign (for McCann Germany)
September 10, 2024I’m very pleased to see it out in the world! It was a tricky one, with lots of “moving parts”….
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Kinder + Tic Tac (Ferrero) | McCann Worldgroup Pitch Win
September 2, 2024I’m thrilled to have contributed to McCann Worldgroup’s recently announced win of Ferrero’s iconic Kinder and Tic Tac accounts. For…
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Vodacom | Ogilvy South Africa Pitch Win
June 6, 2024It was great to be invited by the excellent folk at Ogilvy South Africa to contribute conceptual and copywriting services…
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PAYMENTOLOGY | FULL BRAND RELAUNCH & CREATIVE DIRECTORSHIP (2021-23)
July 8, 2023In October 2021 I was asked to join global card-processing/fintech powerhouse, Paymentology, in the full-time role of Creative Director. My…
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Boet Fighter: ALL The Videos!
May 23, 2023AKA “Boet Fighter: The Game: The Movie!” Boet Fighter was (well, technically still is) a video game, first and foremost….
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Roberto Carlos Influencer Campaign for Miniclip/Mini Football (24 MILLION views!)
November 19, 2022A brand ambassador and content-creator collaboration campaign that went ballistically viral, garnering 24 million views (and counting) on Youtube, and…
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Introducing… Turtlebird Books!
November 19, 2021After more than a year and a half in planning and production, I’m very pleased to announce the official launch…
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Boet Fighter/KFC Collab wins Bronze at 2020 Loerie Awards in “Digital Apps/Games/Tools” Category
December 1, 2020At the 2020 Loerie Awards in November, Boet Fighter’s collaboration with KFC South Africa/Ogilvy SA/Mindshare picked up a Bronze Award…
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Opel Grandland X Plug-in-Hybrid “Überzeugt selbstbewusst” TVC for McCann Germany
October 1, 2020In 2020, I was contracted by McCann Frankfurt to write a TVC for the new Opel Grandland X Plug-in Hybrid,…
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Mazda CX-5 “This Feeling, But You Drive it” TVC/ATL Campaign, for Grey South Africa
September 7, 2020Early in 2020, I conceptualised and wrote this new campaign for the Mazda CX-5, alongside Marais Janse van Rensburg, and…
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Hunter’s Dry new campaign line and concept: “Hold My Hunters”, for WPP Team Liquid South Africa
August 1, 2020During 2019 and early 2020, I was brought onboard by WPP Team Liquid South Africa to work on the launch…
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Boet Fighter/KFC collab wins Silver and Bronze at 2020 Bookmark (Digital) Awards
March 30, 2020At last night’s 2020 Bookmark Awards (South Africa’s benchmark awards ceremony for digital media, advertising and content), Boet Fighter’s collaboration…
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2019 HSBC Cape Town 7s digital/TTL/Radio Campaign a Blazing Success!
March 5, 2020I headed up last year’s 7s campaign for the fifth time in seven* years, and it was bigger, better and…
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Tutuka website relaunch, rewrite and brand refresh
January 3, 2020During 2020, I was brought on board by the good people at Tutuka, to help them plan and then execute…
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“Raise Up the Streets” TVC featuring Kwesta, written for UrbanArt
January 18, 2019This was a really enjoyable project to work on. I was asked by Marketing Exec Angie Daniel at footwear distributor…
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Business Day “Understand Your Country” TVC (x3) and TTL Campaign, with OwenKessel
December 19, 2018I’m exceedingly proud to have conceptualised and written this campaign, including three TV ads, for Business Day in 2013. Together…
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Naming and branding Publicis Groupe Africa’s consolidated Activations division: “In Real Life” (IRL_)
November 20, 2018This was quite an honour, and a fairly mammoth undertaking. I was tasked with naming and creating an identity for…
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#NotAskingForAnything campaign for Cipla
October 19, 2018A campaign that I conceptualised, creative-directed, and wrote for Cipla’s CSI division – The Cipla Foundation – during 2016, whilst…
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Simfy Africa: “Don’t Marry Your Music” brand Positioning, pay-off line, and copy-driven campaign
June 8, 2018Before Spotify, before Apple Music, and even before Google Play (RIP), there was Simfy. Same idea, just a few years…
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“CT7 News” newsroom parody video for SA Rugby’s Cape Town 7s 2016 Campaign (written by & starring Gord Laws)
May 29, 2018This was a lot of fun… with literally zero budget! We had a funny idea, so I wrote it, played…
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Our “Good Luck” Video from the Springboks to the 2016 SA Olympic Team Goes Seriously Viral!
August 1, 2017A million views in five days! SA Rugby asked us to create a message from the Springboks to the 2016…
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Gord Laws Radio Advertising Samples Collection (circa 2016)
July 10, 2017A handy collection of just a few of the radio ads I’ve written over the years. Like many creatives who’ve…
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iRock Radio Ads for DStv
May 29, 2017This was a cool brief that let me use my background as a rapper and musician, and my love of…
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Sportingbet “I Bet You Don’t Skip” Digital Campaign Wins 2017 Bookmark Award
February 28, 2017A Youtube preroll ad campaign (and a supporting TV ad), which I conceptualised, wrote and directed for Sportingbet, picked up…
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Sportingbet “There’s No Better Feeling Than Being Right” TV Ad Campaign
January 31, 2017This month, Sportingbet South Africa released a series of TV commercials to be flighted across the Supersport channels. I’m very proud…
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Amstel Lager South African Return, Brand Relaunch and Social Media Launch
December 20, 2016I’m really glad to have recently rediscovered some of this work on an old hard drive, even though I would…
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“Day in the Life” Ad-spend showcase video for Converse SA
March 18, 2016A project that I conceptualised and creative-directed for Converse, whilst working at HoneyKome in 2015. Converse SA wanted an interesting…