A project that I conceptualised and creative-directed for Converse, whilst working at HoneyKome in 2015. Converse SA wanted an interesting way to showcase their ad-spend for the year, and the variety of ATL and BTL channels they’d used. Our idea was to show the transformation of a pair of new shoes, into a pair with
To wish the Springbok Sevens Team good luck as they embarked on the final few legs of the 2014/2015 HSBC World Sevens Series, SARU tasked HoneyKome with creating a good-luck message for the team. At the time, the Cricket World Cup was underway, and the build-up for the Rugby World Cup was beginning to generate
When budget is limited and you need to make a TV ad for a beloved national team, there’s only one thing for it… Do everything! With the awesome team at Love Digital, I conceptualised, pitched, scripted, voiced, and then starred in this Supersport TV ad for the Sevens Tournament in Nelson Mandela Bay, which took place
I’m very chuffed to report that the “Understand Your Country” three-TV-ad campaign that I wrote for Business Day during 2013 has been awarded a Silver Loerie at the 2014 Awards this weekend. The project was an (intensive) labour of love and I’m very fond of the ads. And, of the teams at Owen Kessel and Velocity Films that
When I lost more than 65kg in 14 months during 2009/10, the process was as intense emotionally as it was physically. When you’re talking about losing more than what many people weigh, you’re talking big changes. Men’s Health wanted the story from the perspective of what a (then) 28-year life is like in one body, and how
There are several good stories that have their origins in the night of Coke Fest, 2008. This Q&A that I conducted in Korn’s dressing room after the show – with me at least a sheet or two to the wind – is but one of them. After the show, there were many delays before the
This was an incredibly rad interview, and definitely one of my most memorable ever. I got to interview Corey Taylor (author, and vocalist of slipknot and Stone Sour) who is not only one of my all-time favourite singers and lyricists, but also a personality whom I greatly admire. What was even radder was the fact that he
This is a really exciting piece of work for me. As you may know, or have read in the About Gord section, I spent a lot of years at FHM, where I am still very involved. It’s a great love of mine. So, facilitating the acquisition of the FHM ad account at OwenKessel and overseeing
The annual Pica Awards (referred to, somewhat optimistically, by some, as “the Oscars of the SA Magazine Industry”) were held on November 14, 2013. I was very pleased to learn that I won first place in the “Best Health & Wellness feature” category for the “King of the Fat Guys” feature I wrote for Men’s
