“Blitzboks, South Africa’s #GotYourBack” Good-luck Video, for HoneyKome

To wish the Springbok Sevens Team good luck as they embarked on the final few legs of the 2014/2015 HSBC World Sevens Series, SARU tasked HoneyKome with creating a good-luck message for the team. At the time, the Cricket World Cup was underway, and the build-up for the Rugby World Cup was beginning to generate media attention. Many South Africans were unaware that the Blitzboks were in the running for the title.

Tasked by SARU Marketing and Communications Manager, Marlon Kruger, I headed up the effort to reach as many South African celebrities as possible and gather together their messages for the Blitzboks. In two short weeks, we managed to track down some real SA heavyweights, all with great love for the Blitzboks. We even managed to arrange a message from the Proteas, on the night of their triumphant World Cup Quarter Final in New Zealand.

Hashim AmlaThe Springbok Sevens Squad absolutely loved the video and were sincerely moved by it. Sadly, they did not win the title, but they did us proud nonetheless. I’m really proud of this video and the effect it had on a wonderful and often under-acknowledged national team.