This was a lot of fun… with literally zero budget! We had a funny idea, so I wrote it, played all the characters, creative-directed it, and got it done!
My long-time clients at SARU had brought me on to oversee the creative campaign for the 2016 Cape Town 7s event. At the time, I was working at Ole Media Group as Executive Creative Strategist. So, I brought the client into the fold and used OMG’s ad department (Love Digital) and its video production department (VideoSwarm) to execute the campaign.
We’d made some fun radio ads and a few short social video clips parodying the news report format (in the style of “Anchorman”, but with a South African twist), with me voicing the audio and playing all of the characters.
SARU had found it very funny. So, they asked if we could make more of it. This was the result…
Written by: Gord Laws
Creative Director: Gord Laws
Starring: Gord Laws
Art director: Allan Slow
Director: Jacob Claassens
VFX and editing: Ryan Jonathan
Producer: John Parr