Gord Laws is a freelance Creative Consultant, advising a number of brands and advertising agencies on "big idea" conceptualisation, creative direction and copywriting, as well as brand strategy, positioning, content, and presentation-building. His background is in advertising and journalism. He's won some awards in both. He's also a professional voice-over artist, Wednesday morning co-host of The Gareth Cliff Show, Co-creator and Head of Story and Voice at Boet Fighter, a tattoo collector and a freestyle drum n' bass emcee. He's also battled obesity his whole life, and speaks and writes openly on the subject to try to understand the demon and, hopefully, to help others.