“King of the Fat Guys”, by Men’s Health SA, September 2012, by Gord Laws. 2013 PICA Winner
Gord Laws is a South African/British freelance Creative Consultant; advising a number of brands and advertising agencies on "big idea" conceptualisation, creative direction and copywriting, as well as brand strategy, positioning, content planning, and presentation-building. His background is in advertising and journalism, and he's won some awards in both. He's also a professional voice-over artist, Wednesday morning co-host of The Gareth Cliff Show, Co-creator and Head of Story and Voice at Boet Fighter, and person who feels awkward writing in the third-person.