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Meaningless Marketing Words that Super-Average People Love

Edgy Out of the box Dynamic Engaging Funky Synergy Bespoke Gurus, Ninjas and Mavens Blue-sky Thinking Golden Thread Amplify Organic Viral Granular Buzz On their radar Into their world Honorable mentions: ROI Sticky Disruptive Innovative Nuff Said Quirky Cross-pollination Massage Relook Oversight (as verb) Human need Intrinsics Gatekeepers Custodian “Authentic” anything (especially “design”) Onboarding Divide […]

Things we definitely need words for

When the Coke/etc foams too hectically when you pour it The slurping noise that it makes when you try finish a drink with a straw That person who sends you the tiredest memes, always three days late

Turtlebird Books and Paymentology donate books to Breadline Africa

I’m really proud of this one. Since first encountering their work while shooting a series of award-wining TVCs for Business Day in 2012, I have been a huge admirer and supporter of the work done by Breadline Africa in aid of Southern African children in need. When I launched my children’s book publishing company, Turtlebird […]

“IT’S A WHOLE VIBE!” HSBC SVNS CAPE TOWN 2024 | FULL TTL CAMPAIGN FOR SARU

My long-time clients and friends at SA Rugby brought me back on as Consulting ECD (or “One-man Agency”) for another HSBC SVNS CPT event campaign (formerly known as “The HSBC Cape Town 7s”). I was responsible for conceptualising, writing and/or creative directing and managing all aspects of a full, end-to-end TTL campaign, spanning four months. […]

Gord Laws Resumé / CV (2025)

I’ve recently updated and redesigned my resumé. The last one was a little outdated and – if I’m honest – a little bit loud and busy, design-wise. Here’s the 2025 version. Please note that I have redacted a few personal details (my phone number, birthday, and the direct contacts of my references) for personal and […]

Kinder + Tic Tac (Ferrero) | McCann Worldgroup Pitch Win

I’m thrilled to have contributed to McCann Worldgroup’s recently announced win of Ferrero’s iconic Kinder and Tic Tac accounts. For more in-depth details, check out MediaNoise’s article here. The account encompasses the Middle East, Africa, Asia-Pacific, and European markets, so it’s a very exciting win! A few months ago, my awesome friends and frequent clients […]

Vodacom | Ogilvy South Africa Pitch Win

It was great to be invited by the excellent folk at Ogilvy South Africa to contribute conceptual and copywriting services for the Vodacom account pitch earlier this year. News recently went out from both Vodacom and Ogilvy that the account had been awarded, and I was very happy to hear it. A pitch such as […]

Казино Вавада рабочее зеркало для безопасной игры

Казино Вавада безопасное зеркало для игры онлайн Казино Вавада рабочее зеркало для безопасной игры Если вы ищете надежный способ попробовать удачу в азартных развлечениях, стоит обратить внимание на платформы, которые предлагают безопасный доступ к играм. Одной из таких является платформа, доступная по ссылке vavada официальный сайт. Здесь вы найдете широкий ассортимент слотов, различных настольных игр […]

PAYMENTOLOGY | FULL BRAND RELAUNCH & CREATIVE DIRECTORSHIP (2021-23)

In October 2021 I was asked to join global card-processing/fintech powerhouse, Paymentology, in the full-time role of Creative Director. My primary responsibility was to oversee all creative and brand aspects of a full, end-to-end brand launch, starting from zero. As well as the roll-out of the new brand across all comms and marketing channels. GOING […]

Gord Laws Resumé/CV 2023

Many have been asking for it, since I left corporate/fintech to pursue more creative landscapes, as of June 2023, so, here it is! My resumé/CV for 2023. As with almost all creatives, keeping credentials up to date tends to take a back seat to doing actual work. But, this should give you a solid-enough picture […]

Boet Fighter: ALL The Videos!

Boet Fighter Main Visual

AKA “Boet Fighter: The Game: The Movie!” Boet Fighter was (well, technically still is) a video game, first and foremost. It also became a social media phenomenon in South Africa, and an often-imitated comedy brand unto itself. But mainly, it was a game (one that even broke an iStore record and won a Loerie and […]

Roberto Carlos Influencer Campaign for Miniclip/Mini Football (24 MILLION views!)

A brand ambassador and content-creator collaboration campaign that went ballistically viral, garnering 24 million views (and counting) on Youtube, and remaining “evergreen” for years after. In 2021, I was contracted by UK/Portugal-based mobile video game company, Miniclip. The six-month consulting Creative Director position saw me working across a number of their flagship games – most […]

Introducing… Turtlebird Books!

After more than a year and a half in planning and production, I’m very pleased to announce the official launch of my newly founded children’s book publishing company, Turtlebird Books. Our website is live at www.turtlebirdbooks.com, our first book – A Penguin Called Dave (and How the Day Was Saved), by Gord Laws, illustrated by […]

Opel Grandland X Plug-in-Hybrid “Überzeugt selbstbewusst” TVC for McCann Germany

In 2020, I was contracted by McCann Frankfurt to write a TVC for the new Opel Grandland X Plug-in Hybrid, alongside Donovan Bryan and the McCann/Opel Team in Germany. My first time writing in English intended to be translated into German, this was an interesting and enjoyable challenge. Once various script-angle options had been approved […]