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Thanks, Converse, for some Social Media Done Right.
Poem: Noose Leash
Noose Leash Even with the edge filed off, Your fingers find my chalkboard. Screw my lid on from the inside, And try to punch some holes. The strength it takes to hold four feet, from the sharks beneath the see-saw. The cycle set to rinse/repeat The drum not quite in time. Yes I […]
Social Media happens “in public”… Let’s try act like it
5 Simple Social Media Truths Brands Need to Understand
1. It’s not that complicated Just people, being social, using new-fangled media. 2. No one wants to be friends with margerine 3. Your audience can now speak back Handy if you’re looking to facilitate client service and customer feedback. Potentially fatal if you’re making bold statements without any thought… 4. There is always an emotional […]
Digital Marketing: The “Jacuzzi-and-Snacks” Principle
It’s Great to Be Back at (Vega) School! Well… Kind of)
8 Sacred Laws for Winning at Professional Creativity
1. Do Simple Well 2. Watch Cool Shit 3. Follow Your Field 4. Learn Every Single Day 5. Have a Massive Jol 6. Have Each Other’s Backs 7. Do it. Then Worry About it. 8. Hear Your Co-workers Bonus tip: 9. Be Nice to the IT Guys
Gord Laws: Open For (Freelance) Business!
Vega Rebranding, 2014
Supersport Ad: The Open Championship (2014)
“South Africa’s Got Your Back” Good-luck Message to the Springbok Sevens
Why an Angry Rant Almost Never Gets Your Point Across
Makes people feel like they’re being shouted at They become automatically defensive Arguments quickly become about “being right” and not about sharing viewpoints. Rather, try the empathic approach to the same thing you think is unacceptable “There’s something that really bothers me. And, you might now even be aware of it, because of a few […]
Why So Many Agencies’ Branded Social Media Falls Flat on its Face
Agencies Still See it like an add-on Clients still see it as an afterthought Junior copywriters are lumped with it at the last second (which explains the Bic fiasco – s0me poor baby copywriter got fired for that, but why are people friends with Bic to begin with) It’s treated like a print ad… …with […]
How Being Crap at Email Ruins Your Working Life (and Everyone Else’s)
I’m starting a new job, in Feb. Well, an old job that I’m doing again. Well, no. More like a promotion/re-employment at a company I’ve worked (on and off for) for a couple of years. Anyways, I’ll be “back” more than I will be “new”. Since I’ve been gone, I’ve noticed that different organisations have […]
“Mr Stadium Announcer” (That’s Me!) “Steals Show” at Cape Town Sevens
“And I’m Out” – Farewell to FHM Poem (2010)
And I’m out I’ve thought long and hard, what I’d say on this day. Play it all cool or get emo and gay. Or write a long letter and send out a mail. About how much I love you before I set sail. I started out here as an eager intern. Motivated to work and […]
The One Thing That Irredeemably Butchered the Star Wars Prequels
I’ve realised what killed the Star Wars Prequels. I just watched Star Wars II: Attack of the Clones. With the romance of Star Wars successfully rekindled by The Force Awakens, In wanted to brush up with the Prequel Trilogy. I was a MASSIVE fan of Star Wars as a kid. Into all the canon and […]
Copywriting: The Lost Art (or “Why Copywriting is becoming a lost art”
Why Downgrading Your Phone on Purpose is a Great Idea
The Two Most Important Thing I’ve learned as a Creative Freelancer
If there are two very important things I can pass onto Creative Professionals – especially those wanting to freelance/consult, or run their own businesses – then there, are they… 1. Charge what you believe you are worth and not a penny less. Even if you think a client might find it high, or even not […]