Business Day “Understand Your Country” TVC Campaign, for OwenKessel

I’m exceedingly proud to have conceptualised and written these three TV ads for Business Day in 2013.

Together with my partner at OwenKessel Beth Hughes, my ECD Don Bryan, Account Exec Kate Jager, CD Mike Cook and the champs at Velocity Films, we made some work that I believe is courageous, honest and that comes at a time when South Africa needs it.

It’s an especially dear campaign to me, as it was a piece of proactive work I did for them in 2012 that led to our getting to pitch for the account (which Beth and I then successfully did)  and then starting on this campaign. It took more than a year of intense work to get these made. It was also my first full-scale TV work, and I’m very happy with the outcome.

Together, the three TVCs have more than 250 000 Youtube views to date.

Note: this youngster is a real learner, at his real school. All the “characters” in all three ads are really “in” the situations we portray. None are professional actors.

UPDATE: This campaign went on to win a Silver Loerie, was shortlisted at Cannes, and won an Orchid Award. We’re very appreciative of all the love.