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Kinder + Tic Tac (Ferrero) | McCann Worldgroup Pitch Win
September 2, 2024I’m thrilled to have contributed to McCann Worldgroup’s recently announced win of Ferrero’s iconic Kinder and Tic Tac accounts. For…
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“Same Player, New Game” – Alibaba.com Olympic Sponsorship TVC/ATL Campaign (for McCann Germany)
July 24, 2024I’m very pleased to see it out in the world! It was a tricky one, with lots of “moving parts”….
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Boet Fighter: ALL The Videos!
May 23, 2023AKA “Boet Fighter: The Game: The Movie!” Boet Fighter was (well, technically still is) a video game, first and foremost….
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Roberto Carlos Influencer Campaign for Miniclip/Mini Football (24 MILLION views!)
November 19, 2022A brand ambassador and content-creator collaboration campaign that went ballistically viral, garnering 24 million views (and counting) on Youtube, and…
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Introducing… Turtlebird Books!
November 19, 2021After more than a year and a half in planning and production, I’m very pleased to announce the official launch…
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Boet Fighter/KFC Collab wins Bronze at 2020 Loerie Awards in “Digital Apps/Games/Tools” Category
December 1, 2020At the 2020 Loerie Awards in November, Boet Fighter’s collaboration with KFC South Africa/Ogilvy SA/Mindshare picked up a Bronze Award…
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2019 HSBC Cape Town 7s digital/TTL/Radio Campaign a Blazing Success!
March 5, 2020I headed up last year’s 7s campaign for the fifth time in seven* years, and it was bigger, better and…
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Tutuka website relaunch, rewrite and brand refresh
January 3, 2020During 2020, I was brought on board by the good people at Tutuka, to help them plan and then execute…
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Boet Fighter launches on iStore! Takes number one mobile game spot! Sets new African record*!
November 29, 2019This week (Nov 28, 2019), we successfully launched the first mobile port of the original PC version of Boet Fighter…
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Boet Fighter for PC (finally) launches on Steam! (Plus, Official Launch and Teaser Trailers)
October 16, 2019After more than a year in development, Boet Fighter for PC finally launched this week on Steam. Priced at ZAR199,…
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Review: Mortal Kombat 11 (for LW Mag)
May 20, 2019My long-time homies over at LW Mag made me an offer I couldn’t refuse: review the brand new Mortal Kombat…
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Gord Laws Character Acting Voice-over Showcase
April 16, 2019This was fun. I let all the voices in my head have an argument about whether I’m any good as…
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The Gareth Cliff Show: Decimal Dan, the “Ront/Cent” Man
April 10, 2019There were some hysterics on the show this week. Also, it turns out, the name of our currency is actually…
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Toons: “High Diver” doodle series
March 31, 2019A simple series of little doodles I very quickly sketched in my notepad during a long and not terribly interesting…
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John the Horny Panda
March 31, 2019I’m so happy was able to find this old poem of mine. I wrote it in 2012 for an entertainment…
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SA Boet Hard Eddy Narrates a Game Drive (Parts 1 & 2)
March 22, 2019A “new” video of an SA Boytjie narrating a game drive has been doing the rounds again. It’s actually Part…
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Gord Laws interviewed on The North South Podcast
March 10, 2019The cool guys from The North South Podcast invited me to be an interview subject on their podcast. Never one…
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The Gareth Cliff Show: Cloacas, R Kelly, and people who are offensively attractive
March 6, 2019This morning’s episode of the Gareth Cliff Show was an especially funny one (if I may say so myself). As…
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How to work out what you should charge as a freelancer
March 3, 2019First of all… Don’t be sorry. It’s okay to want to earn a decent living. You’re worth it. If you…
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“Raise Up the Streets” TVC featuring Kwesta, written for UrbanArt
January 18, 2019This was a really enjoyable project to work on. I was asked by Marketing Exec Angie Daniel at footwear distributor…
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#NotAskingForAnything campaign for Cipla
October 19, 2018A campaign that I conceptualised, creative-directed, and wrote for Cipla’s CSI division – The Cipla Foundation – during 2016, whilst…
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We accidentally “leaked” an early Boet Fighter proof-of-concept gameplay clip. It went insanely viral!
September 1, 2018It wasn’t intended to ever face the public. Heck, it wasn’t even intended as an actual promo clip. But a…
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Book Review: “Sapiens”, by Yuval Noah Harari
February 14, 2018An essential account of humanity, our origins, and how all that we take for granted came to be the way…
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Hiring Independent Advertising Specialists: Skip the Hive & Go Straight to the Honey!
October 31, 2017Starting this article, I wanted to begin by saying that “specialised, experienced advertising/content consultants are the future”. But, in truth,…
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Our “Good Luck” Video from the Springboks to the 2016 SA Olympic Team Goes Seriously Viral!
August 1, 2017A million views in five days! SA Rugby asked us to create a message from the Springboks to the 2016…
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Gord Laws Radio Advertising Samples Collection (circa 2016)
July 10, 2017A handy collection of just a few of the radio ads I’ve written over the years. Like many creatives who’ve…
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iRock Radio Ads for DStv
May 29, 2017This was a cool brief that let me use my background as a rapper and musician, and my love of…
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Sportingbet “I Bet You Don’t Skip” Digital Campaign Wins 2017 Bookmark Award
February 28, 2017A Youtube preroll ad campaign (and a supporting TV ad), which I conceptualised, wrote and directed for Sportingbet, picked up…
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Gord Laws: Voice of Gumtree’s “Braaian Webber”
September 16, 2015Meet “Braaian Webber”; a “schweet South African boytjie” of a braai, longing for the spark to be put back into his…
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How to Rule at Creative Freelancing: 34 Hard-earned Tips
May 11, 2015To hell with clickbait. This, right here, is an old-school, comprehensive, in-depth feature article, based on a whole bunch of hard-earned…