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Simfy Africa: “Don’t Marry Your Music” brand Positioning, pay-off line, and copy-driven campaign
June 8, 2018Before Spotify, before Apple Music, and even before Google Play (RIP), there was Simfy. Same idea, just a few years…
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Gord Laws (Lovingly) Parts Ways With OwenKessel. Gun Now For Hire
May 1, 2014After two great years working with the good people of OwenKessel, Creative Director and Head of Copy Gord Laws has…
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Gord Laws Discusses OwenKessel & the FHM Ad Account on Adlip
December 19, 2013Adlip is a site that discusses and analyses the SA Advertising Industry. They interviewed me about my role at OwenKessel, our advertising…