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Boet Fighter/KFC Collab wins Bronze at 2020 Loerie Awards in “Digital Apps/Games/Tools” Category
December 1, 2020At the 2020 Loerie Awards in November, Boet Fighter’s collaboration with KFC South Africa/Ogilvy SA/Mindshare picked up a Bronze Award…
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Mazda CX-5 “This Feeling, But You Drive it” TVC/ATL Campaign, for Grey South Africa
September 7, 2020Early in 2020, I conceptualised and wrote this new campaign for the Mazda CX-5, alongside Marais Janse van Rensburg, and…
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Hunter’s Dry new campaign line and concept: “Hold My Hunters”, for WPP Team Liquid South Africa
August 1, 2020During 2019 and early 2020, I was brought onboard by WPP Team Liquid South Africa to work on the launch…
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Boet Fighter/KFC collab wins Silver and Bronze at 2020 Bookmark (Digital) Awards
March 30, 2020At last night’s 2020 Bookmark Awards (South Africa’s benchmark awards ceremony for digital media, advertising and content), Boet Fighter’s collaboration…
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Tutuka website relaunch, rewrite and brand refresh
January 3, 2020During 2020, I was brought on board by the good people at Tutuka, to help them plan and then execute…
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Boet Fighter launches on iStore! Takes number one mobile game spot! Sets new African record*!
November 29, 2019This week (Nov 28, 2019), we successfully launched the first mobile port of the original PC version of Boet Fighter…
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Boet Fighter for PC (finally) launches on Steam! (Plus, Official Launch and Teaser Trailers)
October 16, 2019After more than a year in development, Boet Fighter for PC finally launched this week on Steam. Priced at ZAR199,…
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We accidentally “leaked” an early Boet Fighter proof-of-concept gameplay clip. It went insanely viral!
September 1, 2018It wasn’t intended to ever face the public. Heck, it wasn’t even intended as an actual promo clip. But a…
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Simfy Africa: “Don’t Marry Your Music” brand Positioning, pay-off line, and copy-driven campaign
June 8, 2018Before Spotify, before Apple Music, and even before Google Play (RIP), there was Simfy. Same idea, just a few years…
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Gord Laws Radio Advertising Samples Collection (circa 2016)
July 10, 2017A handy collection of just a few of the radio ads I’ve written over the years. Like many creatives who’ve…