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Simfy Africa: “Don’t Marry Your Music” brand Positioning, pay-off line, and copy-driven campaign
June 8, 2018Before Spotify, before Apple Music, and even before Google Play (RIP), there was Simfy. Same idea, just a few years…
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Book Review: “Sapiens”, by Yuval Noah Harari
February 14, 2018An essential account of humanity, our origins, and how all that we take for granted came to be the way…
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Hiring Independent Advertising Specialists: Skip the Hive & Go Straight to the Honey!
October 31, 2017Starting this article, I wanted to begin by saying that “specialised, experienced advertising/content consultants are the future”. But, in truth,…
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Our “Good Luck” Video from the Springboks to the 2016 SA Olympic Team Goes Seriously Viral!
August 1, 2017A million views in five days! SA Rugby asked us to create a message from the Springboks to the 2016…
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Gord Laws Radio Advertising Samples Collection (circa 2016)
July 10, 2017A handy collection of just a few of the radio ads I’ve written over the years. Like many creatives who’ve…
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iRock Radio Ads for DStv
May 29, 2017This was a cool brief that let me use my background as a rapper and musician, and my love of…
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A Manatee Called Steve
March 19, 2017In a land knowns as Florida, Far, far away,There lived beasts of pleasure,Who chilled out the whole day.No one could…
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Sportingbet “I Bet You Don’t Skip” Digital Campaign Wins 2017 Bookmark Award
February 28, 2017A Youtube preroll ad campaign (and a supporting TV ad), which I conceptualised, wrote and directed for Sportingbet, picked up…
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Amstel Lager South African Return, Brand Relaunch and Social Media Launch
December 20, 2016I’m really glad to have recently rediscovered some of this work on an old hard drive, even though I would…
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“Day in the Life” Ad-spend showcase video for Converse SA
March 18, 2016A project that I conceptualised and creative-directed for Converse, whilst working at HoneyKome in 2015. Converse SA wanted an interesting…
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Gord Laws: Voice of Gumtree’s “Braaian Webber”
September 16, 2015Meet “Braaian Webber”; a “schweet South African boytjie” of a braai, longing for the spark to be put back into his…
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“Blitzboks, South Africa’s #GotYourBack” Good-luck Video, for HoneyKome
August 26, 2015To wish the Springbok Sevens Team good luck as they embarked on the final few legs of the 2014/2015 HSBC…
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Sportingbet “There’s No Better Feeling Than Being Right” TV Ad Campaign
August 24, 2015This month, Sportingbet South Africa released a series of TV commercials to be flighted across the Supersport channels. I’m very proud…
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My Guest Article at Regus Connect: “8 Little Things That Keep Clients Loving You”
June 18, 2015I was recently invited by UK-based freelance hub, Regus Connect, to write a guest article for their industry-related blog. They’d…
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Inside the Obese Mind: Anatomy of a Relapse
June 13, 2015I’m spreading Butro onto a corn cracker in rushed, trembling panic. It’s a finely poised balancing act. I have to…
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How to Rule at Creative Freelancing: 34 Hard-earned Tips
May 11, 2015To hell with clickbait. This, right here, is an old-school, comprehensive, in-depth feature article, based on a whole bunch of hard-earned…
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Hailstorm Radio Advertising Specialists: we are live!
May 11, 2015This proud announcement is actually five months overdue. But, in my defence, we have been busy. Which is a good…
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This One Easy Thing Makes You Both Thinner and Smarter!
May 6, 2015Unlike garbage clickbait with headlines just like this one, I’ve actually started doing something that is legitimately enjoyable, helps me to…
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Book Review: “Team of Rivals: The Political Genius of Abraham Lincoln”, by Dorris Kearns Goodwin
May 3, 2015I recently finished (audio) “reading” Team of Rivals: The Political Genius of Abraham Lincoln, by Dorris Kearns Goodwin. Narrated by Richard…
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“Blitzbok Sevens Tournament” TV ad by Love Digital (written by, and starring, Gord Laws)
January 26, 2015When budget is limited and you need to make a TV ad for a beloved national team, there’s only one…
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Gord Laws’: Voice Artist Samples on Soundcloud
January 25, 2015A large collection of my voice-overs from the last few years in the Industry can be found here on Soundcloud….
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Tony the Pony from Benoni
September 24, 2014A poem I wrote back in 2012 about an heroic steed who fought for love and his beliefs against oppressive…
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Business Day “Understand Your Country (Or Lose It)” Campaign Wins 2014 Silver Loerie
September 23, 2014I’m very chuffed to report that the “Understand Your Country” three-TV-ad campaign that I wrote for Business Day during 2013 has been…
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Gord Laws Archive: “King of the Fat Guys” (Men’s Health), 2013 PICA-Award Winner
August 24, 2014When I lost more than 65kg in 14 months during 2009/10, the process was as intense emotionally as it was physically. When…
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Pen & Ink: “Metallica Drawings” by Gord Laws (1999)
June 15, 2014I’m really attached to these old drawings I did during my final high-school year at Eden College Craighall in 1999….
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Toon: “Threecan” & “Nake” by Gord Laws (2013)
June 15, 2014I really enjoy drawing critters. They pop into my mind and I need sorta “release” them by banging them out…
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Toon: “Hypercondramouse” by Gord Laws (2006)
June 9, 2014I like this little guy, even if I do feel a bit guilty for deliberately creating a creature that is always…
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Toon: “The Dull-Eye Llama” by Gord Laws (2011)
June 9, 2014I was sitting at Yamada Sushi with my buddy Dale, when suddenly I burst out laughing, as I do when…
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Gord Laws Archive: Interview with Jonathan Davis (2008)
June 2, 2014There are several good stories that have their origins in the night of Coke Fest, 2008. This Q&A that I…
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Gord Laws Archive: Interview With Corey Taylor (2009)
May 31, 2014This was an incredibly rad interview, and definitely one of my most memorable ever. I got to interview Corey Taylor…