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Kinder + Tic Tac (Ferrero) | McCann Worldgroup Pitch Win
September 2, 2024I’m thrilled to have contributed to McCann Worldgroup’s recently announced win of Ferrero’s iconic Kinder and Tic Tac accounts. For…
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“Same Player, New Game” – Alibaba.com Olympic Sponsorship TVC/ATL Campaign (for McCann Germany)
July 24, 2024I’m very pleased to see it out in the world! It was a tricky one, with lots of “moving parts”….
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Vodacom | Ogilvy South Africa Pitch Win
June 6, 2024It was great to be invited by the excellent folk at Ogilvy South Africa to contribute conceptual and copywriting services…
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Gord Laws Resumé/CV 2023
May 26, 2023Many have been asking for it, since I left corporate/fintech to pursue more creative landscapes, as of June 2023, so,…
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Boet Fighter: ALL The Videos!
May 23, 2023AKA “Boet Fighter: The Game: The Movie!” Boet Fighter was (well, technically still is) a video game, first and foremost….
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Roberto Carlos Influencer Campaign for Miniclip/Mini Football (24 MILLION views!)
November 19, 2022A brand ambassador and content-creator collaboration campaign that went ballistically viral, garnering 24 million views (and counting) on Youtube, and…
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Introducing… Turtlebird Books!
November 19, 2021After more than a year and a half in planning and production, I’m very pleased to announce the official launch…
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Boet Fighter/KFC Collab wins Bronze at 2020 Loerie Awards in “Digital Apps/Games/Tools” Category
December 1, 2020At the 2020 Loerie Awards in November, Boet Fighter’s collaboration with KFC South Africa/Ogilvy SA/Mindshare picked up a Bronze Award…
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Opel Grandland X Plug-in-Hybrid “Überzeugt selbstbewusst” TVC for McCann Germany
October 1, 2020In 2020, I was contracted by McCann Frankfurt to write a TVC for the new Opel Grandland X Plug-in Hybrid,…
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Hunter’s Dry new campaign line and concept: “Hold My Hunters”, for WPP Team Liquid South Africa
August 1, 2020During 2019 and early 2020, I was brought onboard by WPP Team Liquid South Africa to work on the launch…
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Boet Fighter/KFC collab wins Silver and Bronze at 2020 Bookmark (Digital) Awards
March 30, 2020At last night’s 2020 Bookmark Awards (South Africa’s benchmark awards ceremony for digital media, advertising and content), Boet Fighter’s collaboration…
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Toon: Rhinofish
March 25, 2020This is an old favourite of mine from about 2002 or 2003, while I was studying advertising at Vega. I…
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Book Review: “Factfulness”, by Hans Rosling
March 15, 2020This might be one of the most important books I’ve ever read. Turns out we (and I mean all of…
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2019 HSBC Cape Town 7s digital/TTL/Radio Campaign a Blazing Success!
March 5, 2020I headed up last year’s 7s campaign for the fifth time in seven* years, and it was bigger, better and…
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Tutuka website relaunch, rewrite and brand refresh
January 3, 2020During 2020, I was brought on board by the good people at Tutuka, to help them plan and then execute…
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Boet Fighter launches on iStore! Takes number one mobile game spot! Sets new African record*!
November 29, 2019This week (Nov 28, 2019), we successfully launched the first mobile port of the original PC version of Boet Fighter…
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Boet Fighter for PC (finally) launches on Steam! (Plus, Official Launch and Teaser Trailers)
October 16, 2019After more than a year in development, Boet Fighter for PC finally launched this week on Steam. Priced at ZAR199,…
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Review: Mortal Kombat 11 (for LW Mag)
May 20, 2019My long-time homies over at LW Mag made me an offer I couldn’t refuse: review the brand new Mortal Kombat…
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The Gareth Cliff Show: Decimal Dan, the “Ront/Cent” Man
April 10, 2019There were some hysterics on the show this week. Also, it turns out, the name of our currency is actually…
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Toons: “High Diver” doodle series
March 31, 2019A simple series of little doodles I very quickly sketched in my notepad during a long and not terribly interesting…
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John the Horny Panda
March 31, 2019I’m so happy was able to find this old poem of mine. I wrote it in 2012 for an entertainment…
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Gord Laws narrates Cadbury’s “Eggstraordinary Easter Story” TVC & web series
March 31, 2019This was such a pleasure to work on. It’s not every day as a voice artist that you get to…
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Gord Laws interviewed on The North South Podcast
March 10, 2019The cool guys from The North South Podcast invited me to be an interview subject on their podcast. Never one…
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The Gareth Cliff Show: Cloacas, R Kelly, and people who are offensively attractive
March 6, 2019This morning’s episode of the Gareth Cliff Show was an especially funny one (if I may say so myself). As…
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How to work out what you should charge as a freelancer
March 3, 2019First of all… Don’t be sorry. It’s okay to want to earn a decent living. You’re worth it. If you…
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“Raise Up the Streets” TVC featuring Kwesta, written for UrbanArt
January 18, 2019This was a really enjoyable project to work on. I was asked by Marketing Exec Angie Daniel at footwear distributor…
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Business Day “Understand Your Country” TVC (x3) and TTL Campaign, with OwenKessel
December 19, 2018I’m exceedingly proud to have conceptualised and written this campaign, including three TV ads, for Business Day in 2013. Together…
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Naming and branding Publicis Groupe Africa’s consolidated Activations division: “In Real Life” (IRL_)
November 20, 2018This was quite an honour, and a fairly mammoth undertaking. I was tasked with naming and creating an identity for…
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#NotAskingForAnything campaign for Cipla
October 19, 2018A campaign that I conceptualised, creative-directed, and wrote for Cipla’s CSI division – The Cipla Foundation – during 2016, whilst…
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We accidentally “leaked” an early Boet Fighter proof-of-concept gameplay clip. It went insanely viral!
September 1, 2018It wasn’t intended to ever face the public. Heck, it wasn’t even intended as an actual promo clip. But a…