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Kinder + Tic Tac (Ferrero) | McCann Worldgroup Pitch Win
September 2, 2024I’m thrilled to have contributed to McCann Worldgroup’s recently announced win of Ferrero’s iconic Kinder and Tic Tac accounts. For…
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“Same Player, New Game” – Alibaba.com Olympic Sponsorship TVC/ATL Campaign (for McCann Germany)
July 24, 2024I’m very pleased to see it out in the world! It was a tricky one, with lots of “moving parts”….
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Vodacom | Ogilvy South Africa Pitch Win
June 6, 2024It was great to be invited by the excellent folk at Ogilvy South Africa to contribute conceptual and copywriting services…
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Gord Laws Resumé/CV 2023
May 26, 2023Many have been asking for it, since I left corporate/fintech to pursue more creative landscapes, as of June 2023, so,…
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Roberto Carlos Influencer Campaign for Miniclip/Mini Football (24 MILLION views!)
November 19, 2022A brand ambassador and content-creator collaboration campaign that went ballistically viral, garnering 24 million views (and counting) on Youtube, and…
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2019 HSBC Cape Town 7s digital/TTL/Radio Campaign a Blazing Success!
March 5, 2020I headed up last year’s 7s campaign for the fifth time in seven* years, and it was bigger, better and…
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How to work out what you should charge as a freelancer
March 3, 2019First of all… Don’t be sorry. It’s okay to want to earn a decent living. You’re worth it. If you…
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Naming and branding Publicis Groupe Africa’s consolidated Activations division: “In Real Life” (IRL_)
November 20, 2018This was quite an honour, and a fairly mammoth undertaking. I was tasked with naming and creating an identity for…
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Sportingbet “I Bet You Don’t Skip” Digital Campaign Wins 2017 Bookmark Award
February 28, 2017A Youtube preroll ad campaign (and a supporting TV ad), which I conceptualised, wrote and directed for Sportingbet, picked up…
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Amstel Lager South African Return, Brand Relaunch and Social Media Launch
December 20, 2016I’m really glad to have recently rediscovered some of this work on an old hard drive, even though I would…
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My Guest Article at Regus Connect: “8 Little Things That Keep Clients Loving You”
June 18, 2015I was recently invited by UK-based freelance hub, Regus Connect, to write a guest article for their industry-related blog. They’d…
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How to Rule at Creative Freelancing: 34 Hard-earned Tips
May 11, 2015To hell with clickbait. This, right here, is an old-school, comprehensive, in-depth feature article, based on a whole bunch of hard-earned…
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Book Review: “Team of Rivals: The Political Genius of Abraham Lincoln”, by Dorris Kearns Goodwin
May 3, 2015I recently finished (audio) “reading” Team of Rivals: The Political Genius of Abraham Lincoln, by Dorris Kearns Goodwin. Narrated by Richard…
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Toon: “The Dull-Eye Llama” by Gord Laws (2011)
June 9, 2014I was sitting at Yamada Sushi with my buddy Dale, when suddenly I burst out laughing, as I do when…
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Gord Laws Archive: Interview with Jonathan Davis (2008)
June 2, 2014There are several good stories that have their origins in the night of Coke Fest, 2008. This Q&A that I…
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Gord Laws (Lovingly) Parts Ways With OwenKessel. Gun Now For Hire
May 1, 2014After two great years working with the good people of OwenKessel, Creative Director and Head of Copy Gord Laws has…
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Six Simple Tips for Unblocking “Writer’s Block” (From a Guy Who Writes a Lot)
April 25, 2014I don’t believe in “writer’s block” any more than I do “brick-layer’s block” or “accountant’s block”. I have, however, experienced…