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Kinder + Tic Tac (Ferrero) | McCann Worldgroup Pitch Win
September 2, 2024I’m thrilled to have contributed to McCann Worldgroup’s recently announced win of Ferrero’s iconic Kinder and Tic Tac accounts. For…
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Vodacom | Ogilvy South Africa Pitch Win
June 6, 2024It was great to be invited by the excellent folk at Ogilvy South Africa to contribute conceptual and copywriting services…
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Gord Laws Resumé/CV 2023
May 26, 2023Many have been asking for it, since I left corporate/fintech to pursue more creative landscapes, as of June 2023, so,…
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Roberto Carlos Influencer Campaign for Miniclip/Mini Football (24 MILLION views!)
November 19, 2022A brand ambassador and content-creator collaboration campaign that went ballistically viral, garnering 24 million views (and counting) on Youtube, and…
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Mazda CX-5 “This Feeling, But You Drive it” TVC/ATL Campaign, for Grey South Africa
September 7, 2020Early in 2020, I conceptualised and wrote this new campaign for the Mazda CX-5, alongside Marais Janse van Rensburg, and…
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2019 HSBC Cape Town 7s digital/TTL/Radio Campaign a Blazing Success!
March 5, 2020I headed up last year’s 7s campaign for the fifth time in seven* years, and it was bigger, better and…
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How to work out what you should charge as a freelancer
March 3, 2019First of all… Don’t be sorry. It’s okay to want to earn a decent living. You’re worth it. If you…
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“Raise Up the Streets” TVC featuring Kwesta, written for UrbanArt
January 18, 2019This was a really enjoyable project to work on. I was asked by Marketing Exec Angie Daniel at footwear distributor…
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#NotAskingForAnything campaign for Cipla
October 19, 2018A campaign that I conceptualised, creative-directed, and wrote for Cipla’s CSI division – The Cipla Foundation – during 2016, whilst…
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Amstel Lager South African Return, Brand Relaunch and Social Media Launch
December 20, 2016I’m really glad to have recently rediscovered some of this work on an old hard drive, even though I would…
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“Day in the Life” Ad-spend showcase video for Converse SA
March 18, 2016A project that I conceptualised and creative-directed for Converse, whilst working at HoneyKome in 2015. Converse SA wanted an interesting…
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How to Rule at Creative Freelancing: 34 Hard-earned Tips
May 11, 2015To hell with clickbait. This, right here, is an old-school, comprehensive, in-depth feature article, based on a whole bunch of hard-earned…
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Book Review: “Team of Rivals: The Political Genius of Abraham Lincoln”, by Dorris Kearns Goodwin
May 3, 2015I recently finished (audio) “reading” Team of Rivals: The Political Genius of Abraham Lincoln, by Dorris Kearns Goodwin. Narrated by Richard…
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Gord Laws (Lovingly) Parts Ways With OwenKessel. Gun Now For Hire
May 1, 2014After two great years working with the good people of OwenKessel, Creative Director and Head of Copy Gord Laws has…