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  • insight, Op-ed, work, writing

    How to work out what you should charge as a freelancer

    March 3, 2019

    First of all… Don’t be sorry. It’s okay to want to earn a decent living. You’re worth it. If you…

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  • Portfolio, work

    Naming and branding Publicis Groupe Africa’s consolidated Activations division: “In Real Life” (IRL_)

    November 20, 2018

    This was quite an honour, and a fairly mammoth undertaking. I was tasked with naming and creating an identity for…

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  • insight, Op-ed, work, writing

    Hiring Independent Advertising Specialists: Skip the Hive & Go Straight to the Honey!

    October 31, 2017

    Starting this article, I wanted to begin by saying that “specialised, experienced advertising/content consultants are the future”. But, in truth,…

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  • Portfolio, work, writing

    Sportingbet “I Bet You Don’t Skip” Digital Campaign Wins 2017 Bookmark Award

    February 28, 2017

    A Youtube preroll ad campaign (and a supporting TV ad), which I conceptualised, wrote and directed for Sportingbet, picked up…

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