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Mazda CX-5 “This Feeling, But You Drive it” TVC/ATL Campaign, for Grey South Africa
September 7, 2020Early in 2020, I conceptualised and wrote this new campaign for the Mazda CX-5, alongside Marais Janse van Rensburg, and…
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Naming and branding Publicis Groupe Africa’s consolidated Activations division: “In Real Life” (IRL_)
November 20, 2018This was quite an honour, and a fairly mammoth undertaking. I was tasked with naming and creating an identity for…
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#NotAskingForAnything campaign for Cipla
October 19, 2018A campaign that I conceptualised, creative-directed, and wrote for Cipla’s CSI division – The Cipla Foundation – during 2016, whilst…