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“Same Player, New Game” – Alibaba.com Olympic Sponsorship TVC/ATL Campaign (for McCann Germany)
July 24, 2024I’m very pleased to see it out in the world! It was a tricky one, with lots of “moving parts”….
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Opel Grandland X Plug-in-Hybrid “Überzeugt selbstbewusst” TVC for McCann Germany
October 1, 2020In 2020, I was contracted by McCann Frankfurt to write a TVC for the new Opel Grandland X Plug-in Hybrid,…
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Mazda CX-5 “This Feeling, But You Drive it” TVC/ATL Campaign, for Grey South Africa
September 7, 2020Early in 2020, I conceptualised and wrote this new campaign for the Mazda CX-5, alongside Marais Janse van Rensburg, and…
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Hunter’s Dry new campaign line and concept: “Hold My Hunters”, for WPP Team Liquid South Africa
August 1, 2020During 2019 and early 2020, I was brought onboard by WPP Team Liquid South Africa to work on the launch…
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Tutuka website relaunch, rewrite and brand refresh
January 3, 2020During 2020, I was brought on board by the good people at Tutuka, to help them plan and then execute…
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“Raise Up the Streets” TVC featuring Kwesta, written for UrbanArt
January 18, 2019This was a really enjoyable project to work on. I was asked by Marketing Exec Angie Daniel at footwear distributor…
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#NotAskingForAnything campaign for Cipla
October 19, 2018A campaign that I conceptualised, creative-directed, and wrote for Cipla’s CSI division – The Cipla Foundation – during 2016, whilst…
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Gord Laws Radio Advertising Samples Collection (circa 2016)
July 10, 2017A handy collection of just a few of the radio ads I’ve written over the years. Like many creatives who’ve…
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“Blitzbok Sevens Tournament” TV ad by Love Digital (written by, and starring, Gord Laws)
January 26, 2015When budget is limited and you need to make a TV ad for a beloved national team, there’s only one…
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Gord Laws’ Voice-overs: KFC’s “Man vs World” ads
December 11, 2013A series of many, many TV ads (and numerous radio ads) I’ve voiced for KFC’s “Man vs World” campaign since…