I’m thrilled to have contributed to McCann Worldgroup’s recently announced win of Ferrero’s iconic Kinder and Tic Tac accounts. For more in-depth details, check out MediaNoise’s article here. The account encompasses the Middle East, Africa, Asia-Pacific, and European markets, so it’s a very exciting win!
A few months ago, my awesome friends and frequent clients at McCann Germany asked me to help out with TVC conceptualising and scriptwriting for the Kinder Bueno brand, which really was a great deal of fun.
It goes without saying that I can by no means take all the credit for such a large-scale pitch effort as this. It was a huge, multinational collaborative effort with many moving parts and scores of people involved. But, McCann Germany ECD Donovan Bryan did inform me that the Client had mentioned particularly enjoying some of the TV scripts I had written, which was very gratifying to hear.
As is par for the course with pitches, I’m not able to share any of the work at this stage. I’m holding thumbs, though, that some of the scripts find their way into the real world eventually. I was really excited about them.
Congratulations, McCann Worldgroup. And as always, thanks for having me, McCann Germany.
