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Kinder + Tic Tac (Ferrero) | McCann Worldgroup Pitch Win
September 2, 2024I’m thrilled to have contributed to McCann Worldgroup’s recently announced win of Ferrero’s iconic Kinder and Tic Tac accounts. For…
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“Same Player, New Game” – Alibaba.com Olympic Sponsorship TVC/ATL Campaign (for McCann Germany)
July 24, 2024I’m very pleased to see it out in the world! It was a tricky one, with lots of “moving parts”….
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Vodacom | Ogilvy South Africa Pitch Win
June 6, 2024It was great to be invited by the excellent folk at Ogilvy South Africa to contribute conceptual and copywriting services…
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Gord Laws Resumé/CV 2023
May 26, 2023Many have been asking for it, since I left corporate/fintech to pursue more creative landscapes, as of June 2023, so,…
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Boet Fighter: ALL The Videos!
May 23, 2023AKA “Boet Fighter: The Game: The Movie!” Boet Fighter was (well, technically still is) a video game, first and foremost….
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Roberto Carlos Influencer Campaign for Miniclip/Mini Football (24 MILLION views!)
November 19, 2022A brand ambassador and content-creator collaboration campaign that went ballistically viral, garnering 24 million views (and counting) on Youtube, and…
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Introducing… Turtlebird Books!
November 19, 2021After more than a year and a half in planning and production, I’m very pleased to announce the official launch…
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Boet Fighter/KFC Collab wins Bronze at 2020 Loerie Awards in “Digital Apps/Games/Tools” Category
December 1, 2020At the 2020 Loerie Awards in November, Boet Fighter’s collaboration with KFC South Africa/Ogilvy SA/Mindshare picked up a Bronze Award…
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Opel Grandland X Plug-in-Hybrid “Überzeugt selbstbewusst” TVC for McCann Germany
October 1, 2020In 2020, I was contracted by McCann Frankfurt to write a TVC for the new Opel Grandland X Plug-in Hybrid,…
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Mazda CX-5 “This Feeling, But You Drive it” TVC/ATL Campaign, for Grey South Africa
September 7, 2020Early in 2020, I conceptualised and wrote this new campaign for the Mazda CX-5, alongside Marais Janse van Rensburg, and…
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Hunter’s Dry new campaign line and concept: “Hold My Hunters”, for WPP Team Liquid South Africa
August 1, 2020During 2019 and early 2020, I was brought onboard by WPP Team Liquid South Africa to work on the launch…
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Boet Fighter/KFC collab wins Silver and Bronze at 2020 Bookmark (Digital) Awards
March 30, 2020At last night’s 2020 Bookmark Awards (South Africa’s benchmark awards ceremony for digital media, advertising and content), Boet Fighter’s collaboration…
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2019 HSBC Cape Town 7s digital/TTL/Radio Campaign a Blazing Success!
March 5, 2020I headed up last year’s 7s campaign for the fifth time in seven* years, and it was bigger, better and…
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How to Get Started as a Voice-over Artist
February 12, 2020It’s a question I get asked all the time. How did I get started as a VO artist? And, how…
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Tutuka website relaunch, rewrite and brand refresh
January 3, 2020During 2020, I was brought on board by the good people at Tutuka, to help them plan and then execute…
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Boet Fighter launches on iStore! Takes number one mobile game spot! Sets new African record*!
November 29, 2019This week (Nov 28, 2019), we successfully launched the first mobile port of the original PC version of Boet Fighter…
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Boet Fighter for PC (finally) launches on Steam! (Plus, Official Launch and Teaser Trailers)
October 16, 2019After more than a year in development, Boet Fighter for PC finally launched this week on Steam. Priced at ZAR199,…
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SA Boet Hard Eddy Narrates a Game Drive (Parts 1 & 2)
March 22, 2019A “new” video of an SA Boytjie narrating a game drive has been doing the rounds again. It’s actually Part…
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How to work out what you should charge as a freelancer
March 3, 2019First of all… Don’t be sorry. It’s okay to want to earn a decent living. You’re worth it. If you…
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“Raise Up the Streets” TVC featuring Kwesta, written for UrbanArt
January 18, 2019This was a really enjoyable project to work on. I was asked by Marketing Exec Angie Daniel at footwear distributor…
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Publicis Groupe Africa “Solar System” Group Structure Graphic Concept
January 4, 2019I was pleased, during a recent visit to Publicis Groupe Africa‘s offices in Johannesburg, to notice that a group-structure infographic…
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Business Day “Understand Your Country” TVC (x3) and TTL Campaign, with OwenKessel
December 19, 2018I’m exceedingly proud to have conceptualised and written this campaign, including three TV ads, for Business Day in 2013. Together…
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Naming and branding Publicis Groupe Africa’s consolidated Activations division: “In Real Life” (IRL_)
November 20, 2018This was quite an honour, and a fairly mammoth undertaking. I was tasked with naming and creating an identity for…
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#NotAskingForAnything campaign for Cipla
October 19, 2018A campaign that I conceptualised, creative-directed, and wrote for Cipla’s CSI division – The Cipla Foundation – during 2016, whilst…
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We accidentally “leaked” an early Boet Fighter proof-of-concept gameplay clip. It went insanely viral!
September 1, 2018It wasn’t intended to ever face the public. Heck, it wasn’t even intended as an actual promo clip. But a…
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Simfy Africa: “Don’t Marry Your Music” brand Positioning, pay-off line, and copy-driven campaign
June 8, 2018Before Spotify, before Apple Music, and even before Google Play (RIP), there was Simfy. Same idea, just a few years…
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Hiring Independent Advertising Specialists: Skip the Hive & Go Straight to the Honey!
October 31, 2017Starting this article, I wanted to begin by saying that “specialised, experienced advertising/content consultants are the future”. But, in truth,…
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Our “Good Luck” Video from the Springboks to the 2016 SA Olympic Team Goes Seriously Viral!
August 1, 2017A million views in five days! SA Rugby asked us to create a message from the Springboks to the 2016…
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Gord Laws Radio Advertising Samples Collection (circa 2016)
July 10, 2017A handy collection of just a few of the radio ads I’ve written over the years. Like many creatives who’ve…
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iRock Radio Ads for DStv
May 29, 2017This was a cool brief that let me use my background as a rapper and musician, and my love of…