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SA Boet Hard Eddy Narrates a Game Drive (Parts 1 & 2)
March 22, 2019A “new” video of an SA Boytjie narrating a game drive has been doing the rounds again. It’s actually Part…
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Gord Laws interviewed on The North South Podcast
March 10, 2019The cool guys from The North South Podcast invited me to be an interview subject on their podcast. Never one…
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The Gareth Cliff Show: Cloacas, R Kelly, and people who are offensively attractive
March 6, 2019This morning’s episode of the Gareth Cliff Show was an especially funny one (if I may say so myself). As…
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How to work out what you should charge as a freelancer
March 3, 2019First of all… Don’t be sorry. It’s okay to want to earn a decent living. You’re worth it. If you…
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“Raise Up the Streets” TVC featuring Kwesta, written for UrbanArt
January 18, 2019This was a really enjoyable project to work on. I was asked by Marketing Exec Angie Daniel at footwear distributor…
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Publicis Groupe Africa “Solar System” Group Structure Graphic Concept
January 4, 2019I was pleased, during a recent visit to Publicis Groupe Africa‘s offices in Johannesburg, to notice that a group-structure infographic…
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Business Day “Understand Your Country” TVC (x3) and TTL Campaign, with OwenKessel
December 19, 2018I’m exceedingly proud to have conceptualised and written this campaign, including three TV ads, for Business Day in 2013. Together…
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Naming and branding Publicis Groupe Africa’s consolidated Activations division: “In Real Life” (IRL_)
November 20, 2018This was quite an honour, and a fairly mammoth undertaking. I was tasked with naming and creating an identity for…
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#NotAskingForAnything campaign for Cipla
October 19, 2018A campaign that I conceptualised, creative-directed, and wrote for Cipla’s CSI division – The Cipla Foundation – during 2016, whilst…
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We accidentally “leaked” an early Boet Fighter proof-of-concept gameplay clip. It went insanely viral!
September 1, 2018It wasn’t intended to ever face the public. Heck, it wasn’t even intended as an actual promo clip. But a…
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Simfy Africa: “Don’t Marry Your Music” brand Positioning, pay-off line, and copy-driven campaign
June 8, 2018Before Spotify, before Apple Music, and even before Google Play (RIP), there was Simfy. Same idea, just a few years…
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Book Review: “Sapiens”, by Yuval Noah Harari
February 14, 2018An essential account of humanity, our origins, and how all that we take for granted came to be the way…
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Hiring Independent Advertising Specialists: Skip the Hive & Go Straight to the Honey!
October 31, 2017Starting this article, I wanted to begin by saying that “specialised, experienced advertising/content consultants are the future”. But, in truth,…
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Our “Good Luck” Video from the Springboks to the 2016 SA Olympic Team Goes Seriously Viral!
August 1, 2017A million views in five days! SA Rugby asked us to create a message from the Springboks to the 2016…
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Gord Laws Radio Advertising Samples Collection (circa 2016)
July 10, 2017A handy collection of just a few of the radio ads I’ve written over the years. Like many creatives who’ve…
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iRock Radio Ads for DStv
May 29, 2017This was a cool brief that let me use my background as a rapper and musician, and my love of…
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A Manatee Called Steve
March 19, 2017In a land knowns as Florida, Far, far away,There lived beasts of pleasure,Who chilled out the whole day.No one could…
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Sportingbet “I Bet You Don’t Skip” Digital Campaign Wins 2017 Bookmark Award
February 28, 2017A Youtube preroll ad campaign (and a supporting TV ad), which I conceptualised, wrote and directed for Sportingbet, picked up…
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Amstel Lager South African Return, Brand Relaunch and Social Media Launch
December 20, 2016I’m really glad to have recently rediscovered some of this work on an old hard drive, even though I would…
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Event Horizon
March 24, 2016Where am I?And how did I get there?How can a place like that even exist?Let alone be slipped and fallen…
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The Cousin of Death
March 22, 2016The sun is coming.And it will scream inside your head.Everyone will see.Everyone will feel your sickness.A streetlight ever outside your…
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“Day in the Life” Ad-spend showcase video for Converse SA
March 18, 2016A project that I conceptualised and creative-directed for Converse, whilst working at HoneyKome in 2015. Converse SA wanted an interesting…
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Gord Laws: Voice of Gumtree’s “Braaian Webber”
September 16, 2015Meet “Braaian Webber”; a “schweet South African boytjie” of a braai, longing for the spark to be put back into his…
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“Blitzboks, South Africa’s #GotYourBack” Good-luck Video, for HoneyKome
August 26, 2015To wish the Springbok Sevens Team good luck as they embarked on the final few legs of the 2014/2015 HSBC…
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Sportingbet “There’s No Better Feeling Than Being Right” TV Ad Campaign
August 24, 2015This month, Sportingbet South Africa released a series of TV commercials to be flighted across the Supersport channels. I’m very proud…
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My Guest Article at Regus Connect: “8 Little Things That Keep Clients Loving You”
June 18, 2015I was recently invited by UK-based freelance hub, Regus Connect, to write a guest article for their industry-related blog. They’d…
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Inside the Obese Mind: Anatomy of a Relapse
June 13, 2015I’m spreading Butro onto a corn cracker in rushed, trembling panic. It’s a finely poised balancing act. I have to…
